Marketing Manager

AZ Recruitment is seeking a highly motivated and experienced Marketing Manager to join our dynamic team within the accounting industry. As a leading recruitment agency, we aim to connect top talent with exceptional opportunities in the field of accounting. The Marketing Manager will play a crucial role in developing and executing our marketing strategies to enhance our brand visibility and attract high-quality candidates and clients alike. This role requires a deep understanding of marketing principles as well as the specific needs of the accounting industry. The ideal candidate will be innovative, data-driven, and passionate about delivering impactful marketing campaigns. The successful applicant will lead a small team, overseeing all marketing activities including digital marketing, content creation, and event management. Additionally, they will analyze market trends to identify new opportunities, optimize our brand messaging and manage budgets to maximize our marketing effectiveness. If you have a knack for storytelling, understand how to communicate value in a competitive market, and are ready to drive marketing efforts in a fast-paced environment, AZ Recruitment wants to hear from you!

Responsibilities

• Develop and implement comprehensive marketing strategies tailored to the accounting industry.
• Manage and oversee the marketing department, fostering a collaborative and innovative atmosphere.
• Create and optimize digital marketing campaigns across various platforms including social media, email, and PPC.
• Collaborate with internal teams to produce high-quality content that engages our target audience and showcases our expertise.
• Conduct market research to identify trends and insights, adjusting strategies to capitalize on opportunities.
• Measure and report on the performance of all marketing campaigns, using data to inform decision-making and strategy adjustments.
• Organize and participate in industry events, webinars, and conferences to promote the AZ Recruitment brand and generate leads.

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 5 years of experience in a marketing management role, preferably in the accounting or professional services sector.
• Proven track record of successful marketing campaigns, with experience in both digital and traditional marketing.
• Strong understanding of marketing principles, customer behavior, and data analysis.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging.
• Leadership skills with experience managing and developing a marketing team.
• Familiarity with marketing automation tools, analytics software, and content management systems.

• Private Healthcare Plan
• Pension Plans
• Life Assurance
• Leave Package
• Work From Home
• Training & Development
• Employee Assistance Programme - Counseling
• Childcare Voucher Scheme
• Company Vehicle
• Stock Option Plan