Senior Director, Engagement Strategy (Pharma agency required)

About Avalere Health

Guided by a single mission to make EVERY PATIENT POSSIBLE, our Advisory, Medical, and Marketing capabilities move as one, ensuring every patient is identified, supported, treated, and cared for. Equally.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. We are united across the product lifecycle, uniquely positioned to understand every angle of life, health, and the human condition. Partnering with our clients, we are building a world where healthcare is not a barrier. And no patient is left behind.

We are powered by our unique and proprietary model, SenseMaking. Combining strategic tools and human ingenuity,  SenseMaking allows us to  transform limitations into pathways, obstacles into possibilities, and intricacy into action. Our talented, diverse, and passionate team—known as SenseMakers—strive each day to make EVERY PATIENT POSSIBLE.

The Senior Director of Engagement Strategy is responsible for ensuring the proper pull through of brand strategy into execution—uncovering insights and translating business objectives into behavioral objectives and experiences. This is a hands-on, roll-up-your-sleeves, see-the-big-picture, and understand-the-details kind of job.  

• Co-lead the creation of customer engagement strategies that align with the client’s business objectives and growth targets (partnering with VP Engagement Strategist)
• Contribute to the development of omni-channel engagement plans, personas, journey maps, ecosystem
• Competitive monitoring and category trends, pulling out opportunities and implications for the business
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience.
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results.
• Participating in client workshops and co-creation brainstorms
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement.

• Must have Patient/DTC experience
• Experience as an Engagement Strategist
• 4-5+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

What we can offer

Avalere Health aims to empower every employee to develop and thrive. We empower our team with the tools, skills, and support needed to think differently and to solve healthcare’s most complex challenges.

At the center of our people-led culture is our Career Experience team, whose mission is to provide every employee with a purpose-driven career. We also pride ourselves on our personalized learning approach to ensure you receive the training you need to help you grow within the company and take advantage of our global scale and scope.

We are committed to embedding diversity and inclusion in every aspect of our organization. We encourage diversity of thought, inclusive behavior, and break down barriers to ensure every individual feels valued and encouraged to contribute their unique abilities and potential. As part of our commitment to building a healthier world, every employee is also encouraged to participate in our community engagement efforts, which support a wide range of healthcare programs and wellbeing causes worldwide.

We have city hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization while maintaining and fully supporting flexible working practices. Our compensation and benefits package is benchmarked across the industry. We offer a generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, plus many other excellent employee benefits. 

We encourage all applicants to read our candidate privacy notice before applying to Avalere Health.