Director of Marketing Operations

Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures. Aspen One enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment across ski, hospitality, retail, experiences, and clubs. 

Position Summary

The Director of Marketing Operations is a transformational leader responsible for driving creative efficiency, workback calendaring, overseeing marketing processes, tools, budgeting, cross-functional collaboration, and bridges the gap between marketing and all other departments. Works closely with BU Marketing Leadership across all divisions. Additionally, this role collaborates cross-functionally with the digital & e-commerce teams, retail team, and other teams to ensure seamless execution of marketing strategies.  Position reports to the Chief Marketing Officer and oversees a team of  approximately 3-5 marketing professionals.

The Director of Marketing Operations also has direct responsibility for overseeing marketing initiatives that support the sales organization.

Pay range for this position is $100,000 - $150,000.  All exempt roles are incentive eligible.

Essential Job Functions/Key Job Responsibilities

• Continuously identifies and implements improvements to enhance marketing operations.
• Fosters a culture of efficiency, accountability, and innovation within the marketing team.
• Leads the integration and transformation of existing systems to the Asana project management system and FIGMA design system to streamline workflows and enhance collaboration.
• Leads project management efforts to ensure marketing initiatives are executed on time, within scope, and on budget.
• Oversees digital marketing content coordination, ensuring alignment with brand strategy and cross-functional teams.
• Identifies, implements, and optimizes tools that support marketing efficiency and performance.
• Drives adoption and training initiatives for Asana and FIGMA across marketing and creative teams.
• Establishes and maintains streamlined workflows to improve cross-functional collaboration and execution speed.
• Continuously evaluates and refines marketing operations to enhance efficiency.
• Be the primary point of contact for the sales organization for their marketing / creative and copy needs
• Manages marketing budgets, ensuring accurate forecasting, tracking, and reporting.
• Drives cost efficiencies while maintaining high-impact marketing initiatives.
• Manages contracts with external vendors, agencies, and partners to ensure service quality and cost-effectiveness.
• Oversees procurement and negotiations to align with marketing and business objectives.
• Develops performance dashboards and KPIs to measure the success of campaigns and initiatives.
• Provides data-driven insights to support strategic decision-making.
• Other duties as assigned

Education & Experience Requirements

• Bachelor’s Degree or higher in marketing or other appropriate related field of study is required.
• A minimum of ten years of relevant experience
• Five + years of leadership experience with demonstrated ability to lead, develop, grow, and retain a team
• Demonstrated experience with goal setting, delegating tasks and responsibilities set goals, holding teams accountable and providing thoughtful and meaningful feedback
• Experience in marketing operations, including data analysis, campaign management, and technology implementation. 

Knowledge, Skills & Abilities 

• Strong leadership and team management skills to effectively guide a marketing operations team. 
• Deep understanding of marketing ops tools
• Strong communication and collaboration skills to work effectively with cross-functional teams. 
• Business acumen and understanding of creative process and how to create simplicity in a complex world and build workback calendars and better efficiencies 
• Proficiency in Asana, Figma, Sharepoint, Microsoft Suite + understanding of Adobe Products
• Strong organizational & contract negotiation skills

Work Environment and Physical Demands

• Work is generally performed in a standard office environment
• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• Occasional adverse or hazardous conditions may exist when attending events/ photoshoots
• Occasionally requires walking over uneven or slippery surfaces
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50)
• Regular travel is required as necessary

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits: 
Enrollment dates differ across the various programs.   
•    Health, Dental and Vision Insurance Programs 
•    Flexible Spending Account Programs 
•    Life Insurance Programs 
•    Paid Time Off Programs 
•    Paid Leave Programs 
•    401(k) Savings Plan 
•    Employee Ski Pass and Dependent Ski Passes  
•    Other company perks 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster