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Marketing Programs Manager

Argo Group is a leader in specialty insurance with a vibrant culture built on respect, equality, wellness and opportunity. We’re an innovative organization that’s small enough to be agile and big enough to make a difference in our industry.  

Our flexible workplace is continuously evolving to ensure all employees feel: 

  • Comfortable bringing their whole selves to work. 
  • Confident that they will be treated respectfully. 
  • Recognized for their performance and provided with equal opportunities to succeed. 

At Argo, skill meets opportunity. If you’re wired to raise your hand and ask, “Where can I help?”, you’ll thrive with us. 

Who are you? 

You are curious, energetic and dread the idea of the routine daily grind. You’ve got broad abilities in a variety of marketing and communications skillsets and enjoy moving from project to project quickly. You enjoy working with a variety of people inside and outside of the office. You love being part of a team. You’re just as comfortable working with senior executives as you are working with frontline employees. And, your day wouldn’t be complete if you weren’t juggling multiple priorities. 

Position purpose:

At Argo Group, you will be responsible for managing a wide range of marketing and communications projects, including highly specialized custom marketing projects, planning and coordinating events and managing sponsorship/brand activation activities.   

You’ve probably been frustrated in past roles because you’ve been pigeonholed into one area of specialty. In this role, one day you may be working with external sports sponsorship partners and the next day you may be coordinating a brand ad for an industry trade publication. As a Marketing Programs Manager, you’ll be a key member of the Marketing & Communications team, and you’ll never be bored. 

Producer Project Management responsibilities:

  • Work closely with business unit leadership to develop strategic plans and execute marketing initiatives to enhance relationships with distribution partners.
  • Collaborate with business unit and marketing team on campaign development and management; educational, entertainment, and incentive events; advertising; collateral development; digital and social media strategy, etc., acting in the role of strategist and project manager.
  • Partner with business unit leaders on development and execution of major conference strategies, including scheduling, producer packets, events, marketing communications, presentations, and follow up.
  • Track, measure and drive marketing ROI.
  • Ensure data and analytics are put to work – incorporated into all key decisions across producer management, sales, and marketing communications.

Ascend with Argo responsibilities:

  • Design, coordinate and project manage unique, “out-of-the box,” Learning and Development opportunities for external clients that, for example, blend a mix of webinars, instructor-led courses and in-house programs.
  • Build collaborative relationships with key producers to align Ascend With Argo program with their unique needs.

Brand Specialist & Community Responsiblities:

  • Managing campaigns and workstreams associated with Argo’s overall brand, along with recruiting, social media, Ascend with Argo, and other corporate-level initiative perspectives. 
  • Managing Argo’s philanthropy program, including corporate initiatives, guidance on local activities in key office locations, budget and policy oversight, quarterly reporting and annual planning. 
  • Managing the brand standards; advertising production process; and production of specialized marketing materials. 
  • Overseeing agency partners, internal staff, and operating in a matrixed team environment. 

Client Events responsibilities:

  • Manage Event Planner and act as their back-up upon absence or as needed. Oversee marketing budgets for all BUs and lead annual event planning for all business unit and corporate events.
  • Coordinate with Marketing Managers, company leadership, and underwriting teams to develop event-specific project plans that support business objectives.
  • Oversee and execute on all aspects of the event plan for the Marketing department, including budget, approvals, venue selection and reservation, contract negotiation, invitations/registrations, appropriate brand décor, branded merchandise, transportation, activity planning, and surveys. 
  • At times, serve as on-site company representative and event host at national trade events, underwriting seminars, and broker events; 10-20% travel required.

Core qualifications and requirements for this position include:

  • Bachelor’s or master’s degree in marketing, communication, business or related field from an accredited university
  • 5+ years in marketing/communications role 
  • Insurance industry experience preferred.
  • 3+ years in project management or similar role
  • Extremely organized and detail oriented with the ability to work independently and multitask in a fast-paced environment; strong facilitation, negotiation, and influencing skills.
  • Results-oriented with an ability to effectively self-direct, manage time, and prioritize work.
  • Strong analytical skill set, including ability to analyze data and gain insights, interpret, and provide direction to key stakeholders.
  • Problem-solving and project management skills; ability to think strategically and “out-of-the-box” with owner mentality.
  • Excellent verbal and written communications skills; strong copywriting/editing skills. 
  • Work well within a matrixed environment. 
  • Ability to interface, quickly build trust, work collaboratively, and communicate with colleagues and management at various levels within an organization as well as external clients with poise and professionalism, and provide exemplary customer service. 

 

Willingness to travel 10-20% 

PLEASE NOTE:  At this time, Argo Group will not sponsor an applicant for employment authorization for this position.

If you have a disability under the Americans with Disabilities Act or a similar law and you wish to discuss potential accommodations related to applying for employment at Argo Group, please contact our Benefits Department at 210-321-8400. 

To all recruitment agencies:  Unless you have been requested to work on this position, or other positions with Argo Group, please do not forward any resumes to Argo Group employees.   Argo Group is not responsible for any fees related to unsolicited resumes.

Argo Group International Holdings, Ltd. is an underwriter of specialty insurance products in the property and casualty market. Argo offers a full line of products and services designed to meet the unique coverage and claims-handling needs of businesses. The company is a wholly owned subsidiary of Brookfield Reinsurance Ltd. Argo and its insurance subsidiaries are rated ‛A-’ by Standard and Poor’s. Argo’s insurance subsidiaries are rated ‛A-’ by A.M. Best. More information about Argo is available at www.argogroup.com.

We are an Equal Opportunity Employer. We do not discriminate on the basis of age, ancestry, color, gender, gender expression, gender identity, genetic information, marital status, national origin or citizenship (including language use restrictions), denial of family and medical care leave, disability (mental and physical) , including HIV and AIDS, medical condition (including cancer and genetic characteristics), race, religious creed (including religious dress and grooming practices), sex (including pregnancy, child birth, breastfeeding, and medical conditions related to pregnancy, child birth or breastfeeding), sexual orientation, military or veteran status, or other status protected by laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics. 

The collection of your personal information is subject to our HR Privacy Notice

Our Benefits

Developing our employees professionally and personally strengthens our organization.
Argo Group offers an attractive Total Rewards package that includes:

  • A culture that recognizes performance and empowers employees to excel, offering competitive compensation and merit driven profit sharing.

  • Flexible workplace policies that support employee well-being include compressed hours, flex-time, job-sharing, remote work, sabbatical leave, and holiday hours.

  • Comprehensive health, wellness, and financial planning options that employees can tailor to meet their personal and family needs.  In addition to traditional health and wellness plans, benefits include dental, disability, life insurance, medical, and vision insurance, matching 401(k) retirement savings, generous paid time off (21 days of PTO, 11 paid company holidays, 3 floating holidays and a paid voluntary day), paid caregiver and parental leave, paid bereavement, jury duty/court appearances, and military (up to 14 days) leave, employee assistance program (EAP), and an array of voluntary benefits.  

  • Argo Academy, a digital and instructor-led platform that offers continuous learning and professional development – Training magazine lists Argo among the Training "Top 125" Companies.   Argo encourages career mobility and continuing education to pursue and maintain professional and industry designations, in addition to traditional university and higher education programs.

  • An inclusive culture that develops and sponsors diverse teams, encourages cross-functional engagement and collaboration, builds community through employee resource groups (ERGs), and provides an environment that welcomes ongoing dialogue, creative innovation, professional and personal development.

  • Active community outreach and volunteer programs.

  • A generous Employee Referral program that results in approximately 25% of all new hires annually.
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CEO of Argo Group
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Thomas A. Bradley
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What You Should Know About Marketing Programs Manager, Argo Group

Exciting times await you at Argo Group as our new Marketing Programs Manager! Based in sunny San Antonio, Texas, this role is perfect for those who thrive in a fast-paced environment and love to juggle a variety of marketing projects. At Argo, we believe in fostering a vibrant culture where respect, equality, and opportunity flourish. Here, you'll be at the heart of our marketing and communications initiatives, collaborating with diverse teams and various stakeholders to develop strategies that elevate our brand and support our business goals. Your day could range from managing sponsorship partnerships in the sports industry to orchestrating a dazzling ad campaign for a trade publication. Essentially, if you're someone who thrives on variety and creativity, this is the perfect position for you! With responsibilities such as event coordination, brand activation, and community engagement, you'll engage with our external and internal stakeholders, ensuring every project aligns with the company’s strategic vision. In this role, data-driven decision-making will assist you in measuring marketing success and driving return on investment. Join us at Argo Group where innovation meets opportunity and make a real difference in the specialty insurance landscape!

Frequently Asked Questions (FAQs) for Marketing Programs Manager Role at Argo Group
What are the key responsibilities of a Marketing Programs Manager at Argo Group?

As a Marketing Programs Manager at Argo Group, you'll oversee a multitude of marketing and communication projects. This includes collaborating on campaign development, managing sponsorship and brand activation activities, coordinating events, and utilizing data analytics to drive marketing ROI. Your role will constantly evolve, keeping you engaged and challenged!

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What qualifications are required to become a Marketing Programs Manager at Argo Group?

To apply for the Marketing Programs Manager position at Argo Group, you should have a Bachelor’s or master’s degree in marketing or a related field, along with at least 5 years of experience in marketing/communications, ideally within the insurance industry. Strong project management skills and a knack for analytics are also vital for this role.

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What makes Argo Group a great place to work as a Marketing Programs Manager?

Argo Group stands out as a fantastic workplace because it promotes a culture of respect and opportunities for growth. The Marketing Programs Manager role will expose you to diverse projects and teams, fostering collaboration and innovative thinking in a flexible and dynamic environment.

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Can you describe the work culture at Argo Group for a Marketing Programs Manager?

The culture at Argo Group is vibrant and inclusive, welcoming employees to bring their whole selves to work. As a Marketing Programs Manager, you’ll be part of a supportive team environment where your ideas are valued, and your contributions recognized, empowering you to excel both professionally and personally.

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What types of projects will a Marketing Programs Manager handle at Argo Group?

In the role of a Marketing Programs Manager at Argo Group, you will handle a variety of projects including branding campaigns, event coordination for major conferences, community engagement initiatives, and strategic marketing initiatives aimed at strengthening relationships with distribution partners. Every day brings new challenges!

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Is previous experience in the insurance industry necessary for the Marketing Programs Manager position at Argo Group?

While previous experience in the insurance industry is preferred for the Marketing Programs Manager position at Argo Group, strong marketing and project management skills can also be beneficial. What matters most is your ability to adapt and work collaboratively across various teams.

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What are the growth opportunities for a Marketing Programs Manager at Argo Group?

Argo Group is dedicated to employee development through its Argo Academy, offering continuous learning and professional development opportunities. As a Marketing Programs Manager, you will have the chance to refine your skills, explore career mobility, and advance your career within the company.

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Common Interview Questions for Marketing Programs Manager
How do you prioritize multiple marketing projects as a Marketing Programs Manager?

When managing multiple marketing projects, I prioritize by assessing deadlines, project importance, and resource availability. I find it useful to create a project timeline that allows me to see which tasks require immediate attention, ensuring I'm always on top of my responsibilities.

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Can you provide an example of a successful marketing initiative you led?

Absolutely! In a previous role, I spearheaded a digital marketing campaign that resulted in a 30% increase in engagement. I focused on utilizing analytics to refine our strategy, built a cross-functional team, and monitored feedback to adapt our approach continuously.

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What strategies do you use to measure the effectiveness of a marketing campaign?

I believe in implementing key performance indicators (KPIs) that align with the campaign objectives. Post-campaign analysis includes metrics like ROI, customer engagement, and feedback collection to ensure we achieve our desired goals and adjust future strategies accordingly.

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How do you ensure collaboration among team members on challenging projects?

I emphasize clear communication and establish regular touchpoints so everyone stays aligned. Utilizing project management tools can help track progress, and I encourage an open-door policy, allowing team members to voice concerns or suggestions throughout the project.

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What role does data analytics play in your approach to marketing?

Data analytics is crucial. It informs strategic decisions, helps optimize campaigns, and provides insights into audience behavior. I leverage analytics tools to interpret data effectively, ensuring that each marketing effort is tailored for maximum impact.

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How do you handle feedback from stakeholders during a project?

I view feedback as an opportunity for improvement. I actively solicit input from stakeholders and address their concerns promptly. Open dialogue fosters trust, and I always aim to incorporate their insights while keeping the project objectives in mind.

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Describe your experience with managing events as part of a marketing strategy.

I have extensive experience managing both virtual and in-person events. I ensure that events align with our marketing strategy by collaborating with stakeholders, overseeing logistics, and incorporating branding elements that resonate with our audience, all while tracking post-event metrics.

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How do you stay updated with marketing trends and technologies?

I engage in continuous learning through webinars, industry publications, and networking events. Staying connected with fellow marketing professionals keeps me in the loop regarding the latest trends and technologies, ensuring I bring fresh ideas to my teams.

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What is your approach to brand consistency across various marketing channels?

Brand consistency is key. I enforce brand guidelines across all marketing materials and channels, ensuring that messaging, tone, and visuals align with the company's core values. Regular audits help identify discrepancies and keep our branding on point.

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How do you balance creativity with the need for measurable results in marketing?

I believe creativity and measurable outcomes go hand-in-hand. While I encourage innovative approaches and out-of-the-box thinking, I also set clear objectives and metrics to gauge success. This balance allows for impactful campaigns that resonate with our audience.

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VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$60,000/yr - $80,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 27, 2024

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