Demand Generation Marketing - Contract (4 months)

What we do:

Zero100 is a membership-based intelligence company that connects, informs, and inspires the world’s most influential C-Level Operations & Supply Chain Officers – and their teams – to unlock the true potential of the AI and Digital Revolution for the lasting benefit of business and our planet. Our members use Zero100’s research and advisory services to shape their supply chain strategies. We bring both member and non-member executives together at our events to harness the power of our community to expand their thinking, challenge their assumptions, and accelerate progress on their most important digitization and decarbonization initiatives.

Headquartered in London, UK, Zero100’s members include Nike, Walmart, CVS, Unilever, Pfizer, Google, Volvo Cars, Honeywell, Ecolab, McDonald’s, and more.

The Challenge:

You'll quickly determine the most effective channels to drive awareness of our flagship events and develop and execute a strategy that leads to registrations. You will report to the Director of Strategy & Operations and partner closely with the Delegates Sales and Revenue Operations teams.

Who we are looking for:

Note that this is a primarily office-based role (~4 days per week)

We’re looking for a self-starter who thrives on challenge—someone excited to build a high-impact marketing strategy from the ground up. In this role, you’ll be expected to move fast, test across channels, and figure out what works—whether it’s email, SEO, paid ads, or something we haven’t tried yet. You’ll need to deliver clear, measurable results quickly and take full ownership of growing event audiences and driving ticket sales. If you love turning ambiguity into action and impact, this is the role for you. Beyond the day job, we are looking for candidates who share our enthusiasm about the potential for Zero100 to have a positive impact on the supply chain profession and (more broadly) the planet.

Role Deliverables:

• Partner with the Sales team to define target segments and personas, then identify the best channels to reach and convert them. Recommend and test new channels and tactics to generate high-quality leads, adapting quickly based on performance.
• Create and launch targeted digital campaigns across email, SEO, paid ads, and other channels to drive immediate event delegate pipeline.
• Own the end-to-end execution of email marketing campaigns—from audience selection to content and performance tracking.
• Establish the foundations of Search Engine Optimisation and collaborate with our website team to remove friction in event inquiry and registration processes.
• Manage campaign strategy for webinars, including identifying high impact advertising opportunities.
• Identify and repurpose existing research content into compelling marketing assets, while managing the creation of new materials where gaps exist.
• Define clear demand generations KPIs, set benchmarks, and establish reporting cadence with senior leadership.
• Analyze campaign performance, lead quality, and conversion rates—and drive continuous improvements to hit growth targets.
• Set up systems to capture and track leads across email, LinkedIn, SEO, and more—formalizing the marketing qualification process in collaboration with Sales.

• 5+ years’ experience in B2B demand gen or growth marketing with focus on event promotion and lead generation
• Proven track record driving immediate results in time-constrained environments
• Expertise with Pardot, LinkedIn Campaign Manager, and digital campaign optimization
• Excellent copywriting and messaging skills for C-suite targets
• Data-driven approach with strong analytical capabilities
• Ability to execute with minimal oversight

Preferred Qualifications:

• Experience marketing high-value events (>$2,000 ticket price) to executive audiences
• Experience working in a start-up and/or scale-up environment.