VP of Growth Marketing

WorkWave is seeking a Vice President of Growth Marketing to lead, innovate, and optimize marketing strategies with a focus on efficiency, scalability, and results. This key leadership role combines data analysis, booking generation and technology to drive sustainable revenue growth while maximizing unit economics.

As the VP of Growth Marketing, you will own the strategy, execution, and optimization of all demand generation, digital marketing, and customer lifecycle initiatives. You’ll lead a high-performing team to scale our pipeline, drive revenue growth, and maximize customer acquisition and retention. This is a critical role that requires a data-driven leader with deep expertise in SaaS marketing, digital channels, CRO and go-to-market execution.

• Develop and implement growth marketing strategies focused on efficiency, scalability, conversion rates and improving CAC:LTV.
• Lead cross-functional collaboration with marketing, sales, and business stakeholders to execute impactful campaigns across email, content, advertising, social, and sales enablement.
• Stay ahead of market trends, leveraging AI and tools to optimize acquisition, conversion, and retention strategies.
• Own and optimize key conversion points in the marketing funnel, including landing pages, website CTAs, and lead-generation forms.
• Design and implement A/B tests, constantly iterating to improve performance and ROI.
• Experiment with innovative acquisition campaigns and channels to unlock new growth opportunities.
• Analyze campaign and revenue performance data to identify trends, insights, and areas for improvement.
• Prepare detailed reports and strategic recommendations for executive-level stakeholders.
• Oversee the lead lifecycle, ensuring smooth handoff and alignment between marketing and sales teams.
• Implement best practices in account-based marketing (ABM), lead nurturing, and demand generation to enhance sales efficiency and effectiveness.

• 10+ years in growth or performance marketing, with demonstrated success in B2B SaaS companies.
• Proven ability to directly impact metrics such as revenue, CAC, pipeline conversion and customer retention through past campaigns.
• Data Fluency & Analytical Skills: passion for analyzing and interpreting data to drive marketing decisions and improve outcomes.
• Advanced proficiency in tools such as HubSpot, Salesforce, 6Sense, and Qualified.
• Familiarity with AI marketing tools and technologies, including prompt engineering and campaign optimization techniques.
• Solid understanding of marketing funnel dynamics and multi-channel campaign execution.
• Expertise in project management, with the ability to prioritize high-impact initiatives in a fast-paced environment.
• Solid understanding of marketing funnel dynamics and multi-channel campaign execution.
• Expertise in project management, with the ability to prioritize high-impact initiatives in a fast-paced environment.
• Experience leading teams, including demonstrable ability to coach and upskill team members
• Experience managing marketing budgets and allocate resources to meet growth goals
• Experience with demand generation tactics, including digital advertising (PPC, paid social), SEO/SEM, and email marketing.
• Expertise in driving pipeline growth and customer acquisition through innovative marketing strategies
• Ability to align diverse teams and stakeholders around common objectives
• Excellent project management skills and manage multiple initiatives simultaneously
• Desire and ability to succeed in a demanding, creative, and entrepreneurial environment

WHAT YOU SHOULD KNOW ABOUT US:  

• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers

• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses

• We openly accept others as they are and build strong partnerships based on trust

• Teamwork and collaboration is key to help our colleagues and customers solve their challenges

• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! 

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT: 

• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority. 

A GLOBAL COMPANY WITH A LOCAL PRESENCE:

 • We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.   

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming. 

• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.  

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

RELAX, WE'VE GOT YOU COVERED: 

• Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND...

• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays

• Up to 4 weeks paid bonding leave

• Tuition reimbursement

• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!

• 24/7 access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events and give back to the community 

GROW WITH US: 

• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!

• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year 

JOIN OUR WINNING TEAM! 

• 10 Time winner of Best Place to Work in New Jersey by NJBiz!

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)  

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

WorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.