Senior Digital Strategist (all genders) - Retail & CPG Vertical

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what’s next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms.

Retail & CPG Vertical 

Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media. 

Role Overview: We are seeking a Senior Digital Strategist to join our team, working on innovative and creative marketing activities for B2C and B2B clients across the DACH region. This role requires a strategic and creative thinker who is digitally and socially obsessed, deeply interested in technology, and accustomed to recognizing insights and translating them into actionable takeaways for clients and creative teams. If you are passionate about leveraging AI and experimenting with the latest digital trends, this role is perfect for you.

Our local benefits

• Flexible working hours 
• Work where it works for you (Germany) . At home or in the office, or any mix you like 
• Working for strong brands and clients we believe in 
• 30 days' vacation per year 
• Urban Sports Club 
• A great team environment
• Access to cutting-edge marketing tools and technologies

What you can expect

• Develop sophisticated strategic concepts and cross-channel communication experiences.
• Create data-driven analyses and research (market, competitors, and target groups) for the development of a strong strategic foundation.
• Develop insight- and data-driven creative briefs, with clearly defined goals, and client strategy documents.
• Identify innovative business areas, trends, and technologies, and direct implications for clients.
• Lead strategic content on client projects, regularly present to and exchange with clients, and provide continuous strategic client consulting
• Design and facilitate strategy and creative workshops within the team and with clients.
• Ensure on-brief creative quality while adhering to timing and budget constraints.
• Collaborate closely with colleagues in creation and performance teams to enhance digital marketing content.
• Test and evaluate new marketing channels and advertising formats.
• Stay updated with the latest trends in digital marketing, evaluate new technologies, and integrate them into our marketing strategies
• Experiment with AI tools and technologies to drive innovative marketing solutions.
• Own and manage relationships with external partners and vendors to support integrated programs.
• Guide junior team members.

What we'd love to see

• At least 5 years of professional experience in strategic planning with a creative agency.
• Expertise in B2C marketing, FMCG, and retail communication—e-commerce and CRM are a plus.
• Data-driven and user-centric way of thinking and working.
• Passion for conceptual ideas and the development of digital ecosystems.
• Proven track record of developing effective brand and communication strategies that deliver business outcomes.
• Digital-first strategic thinking and understanding the challenges and opportunities that consumer brands and retailers face.
• Experience with AI tools and technologies in a marketing context.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Positive and proactive attitude, sense of humor, collaborative, and strong interpersonal skills.
• Proficiency in both German and English is required.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under louisa.henze@odt.net.