Web & Marketing Content Specialist

About Us

Williamsburg Learning (WL) is an educational services provider that provides curriculum, mentors, and courses for Williamsburg Academy Private School, Williamsburg Academy of Colorado, Leadership Academy of Utah, and other partner schools. Our mission is to prepare promising students for meaningful lives as principled leaders. 

Our core values guide everything we do. If these resonate with you—and the role feels like a natural fit—we’d love to hear from you!

Growth: We seek to never stop growing—personally and professionally. 

Right Action: We strive to do the right thing for colleagues and customers at all times.

Culture of Belonging: We’re real and authentic, and we try to create a safe space for ourselves and others.

About the Position

As the Web & Marketing Content Specialist, you’ll play a key role in shaping the digital face of our schools and programs. You’ll work closely with the Web Development Manager, under the direction of the Chief Marketing Officer, as part of the Digital Marketing Team within the Admissions Department. Your main focus will be designing and building polished, user-centered website content, online media, and digital marketing assets that support team goals and reflect our brand.

Additionally, you may act as a Substitute or Guide for our in-person Adventures program during the school year.

Essential Duties (Top 5 Roles)

1) Web Design & Content Creation

Design, build, and maintain visually engaging, responsive websites within our HubSpot and WordPress CMS platforms.

Create and refine content layouts that support marketing goals and deliver a smooth, engaging customer experience (CX).

Customize themes and page templates using basic HTML and CSS—no advanced coding required.

Ensure visual consistency by applying brand standards across fonts, colors, and page elements.

Optimize pages for searchability and accessibility using on-page SEO best practices (e.g. headings, meta tags, and alt text).

2) Marketing Content Design

Create and edit high-quality graphics and digital assets using Canva, Adobe Creative Suite, or similar tools to support website content and marketing campaigns.

Collect, manage, and optimize media assets (images, videos, PDFs) to ensure strong visual quality and brand alignment.

Stay current with digital design trends, UX principles, and visual storytelling to keep our websites, brand, and digital marketing assets modern and compelling.

Maintain consistency in voice, tone, and visual identity across all digital content.

Occasionally craft and/or refine engaging, brand-aligned copy that attracts customers, delights users, and drives conversions.

3) Content Management & Documentation

Demonstrate meticulous attention to detail for all published content, including multiple checks and re-checks to ensure accuracy and design excellence.

Manage ongoing content updates accurately and consistently, ensuring all content reflects our brand and is ready to publish.

Document processes and procedures related to web content management to support cross-functional collaboration.

4) Website Technical Health Maintenance

Update CMS core, themes, plugins, and third-party integrations regularly to ensure site security and consistent functionality.

Diagnose and resolve issues with plugins, themes, or code to maintain optimal website performance and user experience (UX).

Optimize website performance by reducing page load times and minimizing resource use, including images and scripts.

Monitor sites regularly for broken links, loading issues, or inaccuracies and address them promptly.

Follow and implement best practices for web usability, accessibility, and browser compatibility.

5) Admissions Department Support

Participate in weekly Admissions Department meetings to identify and resolve departmental issues affecting the customer experience (CX).

Perform additional responsibilities to support departmental, executive, and company objectives as needed.

Contribute to building a collaborative, positive, and fun work environment for you and your colleagues!

Non-Essential Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

• Bachelor’s degree in Web Design & Development, Graphic Design, Digital Marketing, or a related field (or equivalent work experience)
• 2+ years of experience in web or visual design, content management, or digital marketing
• Proficiency in designing, managing, and creating content within CMS platforms (HubSpot and WordPress preferred)
• Strong visual design skills with a razor-sharp eye for layout, branding, and messaging
• Skilled in publishing and maintaining digital assets with a high degree of accuracy and attention to detail, producing error-free results
• Basic proficiency in HTML and CSS
• Comfortable using Google Workspace (Docs, Slides, Sheets), Gmail, and tools like Asana
• Excellent verbal and written communication skills

• Experience with design tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, and Canva
• Basic understanding of SEO and how design impacts discoverability
• Familiarity with UX best practices, accessibility standards, and mobile-first design
• Solid grasp of marketing principles and content strategy

• Are exceptionally detail-oriented and organized—nothing gets by you!
• Want a high level of autonomy and creative ownership in your work
• Are seeking a role that will challenge you in multiple areas and skill sets
• Proactively look for ways to use your unique skills to help the team succeed
• Communicate clearly and respectfully in a remote work environment (Zoom)
• Are open to giving, receiving, and implementing feedback positively
• Can manage and maximize your work time with minimal supervision

• You are seeking a technical web development role that requires intensive original coding or advanced coding skills
• You are seeking a software development or engineering role
• You are not comfortable managing projects that require a mix of strong design skills, great communication, and basic coding skills

• Computer with webcam, no older than two years
• Headset with echo-canceling mic
• High-speed internet (we recommend 5 Mbps or more)

• Compensation: $60,000-$70,000 annual salary, depending on experience and qualifications
• Start date: ASAP
• Schedule: 40 hours per week, Monday through Friday. Specifically, this includes:
• Completing 75% or more of your work during regular business hours (9:00 AM to 5:00 PM MT).
• Participating in 2-3 weekly online team meetings, with additional meetings as needed.
• Attending day-long, department-wide online quarterly meetings held four times per year.
• Acting as a Substitute or Guide for in-person Adventures on Fridays, as needed

• Paid time off (PTO)
• Paid health benefits
• 401k with up to 4% company match
• Growth opportunities for a go-getter who wants to increase their level of responsibility and compensation over time