Sr. Marketing Specialist, TikTok Shop

This role is onsite 5 days a week in Fremont, CA

We are seeking a dynamic and creative Sr. Marketing Specialist with a passion for social commerce and a strong understanding of TikTok and TikTok Shop. The ideal candidate will manage social campaigns and support the execution of sales strategies to enhance social engagement and sales, as well as analyze the shop performance metrics. This role is ideal for someone passionate about food, deeply understanding Latin culture, and curious to share diverse flavors with a broader audience on TikTok.

Key Responsibilities: 

Develop and maintain a campaign calendar for the TikTok social account, aligned with promotional strategies and brand guidelines to drive social engagement, seeding potential hero products, and growing shop sales.

• Plan and execute marketing campaigns, including social content strategy, influencer collaborations, and promotional events to support TikTok Shop sales.

• Plan, script, and produce engaging shoppable videos tailored to TikTok.

• Analyze TikTok social posts’ performance metrics, such as views, engagement rates, shares, and conversions to refine content strategies. 

• Manage relationships with external partners, including TikTok shop team and agencies, to align on platform strategy, campaign goals and drive sales.
• Optimize product listings in the TikTok Shop to ensure accurate descriptions, high-quality images, and competitive pricing.

• Collaborate with the merchandising and supply chain team to launch new products on the TikTok Shop, manage availability and highlight top performing SKUs.
• Work with the logistics and customer satisfaction team to coordinate operational changes and ensure optimal customer experience

Qualifications: 

• Bachelor's degree in Marketing, Social Media, Business, or a related field; 
• 3+ years of experience in e-commerce, social media management, or social commerce roles.
• Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Premiere).
• Strong relationship-building and negotiation skills, with the ability to foster long-term partnerships with influencers and affiliates.
• Comfortable being on video and engaging with the audience; 
• Proficiency in Spanish 
• Social video portfolio must be provided.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus 
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $75,000-90,000
• This role may be eligible to discretionary bonus, incentives and benefits 
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers