Email Marketing Team Lead

About us:

How did Web Summit become, in the words of Forbes, “the best tech conference on the planet”? Meaningful connections. Our tech events are unmissable because we make it easier for the right people to meet and connect. Everyone at Web Summit works towards this goal.

And we’re just getting started. 

We’re always looking to build on the impact we have already made at Web Summit. In the coming years we’ll take Web Summit to new markets, promoting global connectivity, highlighting important issues and connecting global leaders – all while making a positive impact on the environment and communities we encounter.

To build a better company, we have to better ourselves. We do that by finding the most ambitious people to work with us. 

About the team

We have an opportunity for an experienced and strategic Marketing Lead to head up our high-performing email team at Web Summit.

Email is one of our most critical acquisition, engagement, and retention channels, and we’re looking for a marketing leader who can drive performance in email while being the glue within the broader marketing landscape, including paid media, website, and data insights.

You’ll lead and grow a talented team of email marketers, implement scalable systems and processes, and ensure email marketing is aligned and integrated within our full-funnel marketing strategy. This role is ideal for someone who combines deep email expertise with a strong generalist marketing background, thrives on collaboration, and brings a sharp strategic eye to cross-channel alignment.

• Lead the email marketing strategy, from lifecycle campaigns and audience segmentation to creative execution and performance optimisation.
• Manage, mentor, and grow a team of email marketing specialists - fostering a collaborative, high-performing environment and supporting individual development.
• Be the glue between email, ads, website, and insights teams, ensuring messaging, timing, and targeting are aligned across all channels.
• Oversee the end-to-end email campaign lifecycle including deployment, A/B testing, and deliverability improvements.
• Own the email tech stack and automation strategy - ensuring tools are scalable, integrated, and set up for efficiency and innovation.
• Work closely with our Insights and Analytics teams to build dashboards, surface key performance trends, and translate data into actionable marketing strategy.
• Partner with design and web teams to ensure campaign assets are high-quality, on-brand, and delivered on schedule.
• Champion a test-and-learn culture - owning experimentation frameworks for creative, timing, subject lines, and segmentation strategies.
• Maintain compliance with GDPR and other data privacy regulations, while promoting best practices in consent and list management.
• Present clear insights and performance updates to senior stakeholders, helping to inform broader marketing decisions.

• You have 7+ years of marketing experience, including extensive hands-on email marketing and cross-channel campaign experience.
• You’ve led a team, supported career growth, and are motivated by building high-performing, collaborative marketing functions.
• You’re a strong generalist with a deep understanding of how email fits into the broader marketing funnel - across paid media, web, and analytics.
• You’re experienced in CRM and marketing automation tools (Salesforce, Iterable or similar), and data platforms like GA4.
• You know how to structure campaigns around customer journeys and are confident with segmentation, dynamic content, and personalisation.
• You’re data-literate and confident building or briefing dashboards that influence strategic decisions.
• You’re a proactive collaborator, highly organised, and thrive in a fast-paced, ever-evolving environment.

• Salesforce (CRM)
• Iterable (or similar marketing automation platform)
• Google Analytics 4 (GA4)
• Tableau or other data visualisation tools
• FormStack
• Slack, Monday.com, and other collaboration/project management tools

Benefits and perks:

- Hybrid-working model open to all employees.

- Fully subsidised healthcare, dental, employee assistance programme (EAP) and more.

- Pension contribution up to 6%(Irish based only)

- A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.

- Company laptop, generous annual leave and flexible working arrangements.

- Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.

- Annual company get-togethers, charity days, and monthly wellbeing talks.

- Wellness subsidy issued to all employees of €1000 per year

At Web Summit, we embrace diversity and inclusion. We want talent from all walks of life to help us on our journey to digitise the conference sector. Hiring decisions are made purely on experience, skills and the needs of the business.