Director, Content Strategy & Insights (Contract)

Director, Content Strategy & Insights (Contract)

THE ROLE

This is a unique opportunity to work through We Are Social, embedded in our client for a 6 month contract with opportunity to extend. The Director, Content Strategy and Social Insights is part of the Global Content Strategy, Development & Distribution team, reporting into the Senior Director, Content Strategy. This individual will be part of a global team responsible for developing best-in-class social content on behalf of our client’s  marketing positioning and voice.

WE ARE 

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we're proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like McDonald’s, Adidas, Universal Studios, and YouTube.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip and we’re great on AUX.
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn). 
• From carbon offsets to community kitchens, we’re passionate about making a difference. 
• Did we say snacks? Because we have great snacks. (Shoutout to Sheila who keeps the kitchen stocked.)

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro  

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands. 

WHAT YOU’LL DO

This role requires an individual who can lead research and development to create social- and community-based insights. These insights will be used to develop social concepts, content, and campaigns that align with brand and business objectives. The ideal candidate will be passionate about and experienced in:

• Spearhead qualitative and quantitative research initiatives for social marketing teams, with a focus on pinpointing high-priority communities and behaviors on key social media platforms, such as TikTok, Instagram, YouTube, and X.
• Combine advanced social listening, data analysis, and qualitative research to identify creative and strategic territories 
• Identify communities, conversations, and cultural moments (via social listening) at the intersection of on-trend and on-brand.
• Analyze broad social data sets to identify overlooked or undervalued patterns, audiences, or intersections with potential for brand activation or integration.
• Transform data and insights into short- and long-term strategies for tentpole moments), always-on, and reactive social content.

• Present key insights and recommendations to cross-functional stakeholders of all seniorities, ensuring findings are communicated in a way that’s clear, relevant, and tied to brand priorities.
• Partner closely across Content Strategy and with cross-functional teams to brainstorm, refine, and execute global social campaigns across priority brand and cultural moments.
• Identify, monitor, and evaluate trends within the client community to inform the development of future strategies, franchises, and campaigns.
• Optimize ongoing content and campaign efforts by channel and content type by regularly analyzing, visualizing, and contextualizing learnings from previous content and campaigns.

Basic Qualifications:

• 5-8 years of work experience with a Bachelor’s Degree

Preferred Qualifications:

• Experience in social analytics or insights roles is preferred. 
• Deep experience leading social insights development across multiple priority platforms, ranging from analyzing large data sets to evaluating individual posts
• Proficiency working with Social Strategists and Creatives to translate insights and recommendations into social-first content and concepts
• Strong understanding of best-in-class campaigns and content by social platform.
• Content strategy, financial services or payments industry experience preferred.
• Extremely organized with keen attention to detail.
• Experience collaborating across complex global teams.
• Self-motivated and resourceful, with the ability to leverage subject-matter expertise and deliver results in a fast-paced environment.

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work.

Let’s do cool stuff together. Apply now!

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social's Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf 

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