Duties:
Work with local affiliates/labels, international teams, and Global Technology to understand the trends and dynamics driving major streaming services from the perspective of the fans and listeners who enjoy WMG music.
Create expert level insight into audience behavior by helping to establish best practices for data which captures music listening preferences to gauge the impact of marketing initiatives and campaigns on our listeners, and to comprehensively understand and predict listener behavior.
Work with quantitative data to coordinate with labels, analysts and other business stakeholders on delivery of reporting and inference. Develop new forecasting and audience targeting procedures.
Communicate findings and insights to key stakeholders to establish best practices, and to guide analysis into action and results.
Transform data into stories via tailor made presentations and develop new hypothesis testing and decision making for real time assessment of audience viewing patterns and performance of music delivery streams.
Interact with data engineering teams to identify the data needs for the mathematical models.
Requirements:
Master’s degree or foreign equivalent in Statistics, Economics, Mathematics or a related quantitative field and 2 years of experience in the position offered or related.
Must have 2 years of experience with: working with R, Python, and SQL; using advertising data to build marketing mix models to measure incremental impact of ads and campaigns, using techniques like multi-linear regression and Hierarchical Bayes
Gathering and analyzing audience data and using targeting models including propensity scoring, and look-alike modeling to develop actionable insight into audience behavior deploying machine learning models into a production environment
Communicating technical concepts using data visualizations (using libraries such as matplotlib or ggplot2); and preparing written presentations of technical concepts for a non-technical, business stakeholder audience.
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At Warner Music Group, we're looking for an enthusiastic and skilled Data Scientist II to join our dynamic New York team. You'll have the unique chance to dive deep into the world of music streaming, collaborating closely with local affiliates and international teams to uncover the trends that drive our listeners’ behavior. Your role involves analyzing data to create insightful narratives that can really make a mark. You’ll help establish best practices that will capture music listening preferences, which is pivotal for understanding the impact of our marketing initiatives. It’s all about transforming numbers into stories. You will work hand-in-hand with labels, analysts, and other business stakeholders, coordinating on delivering reports and extracting valuable inferences. We are keen on developing innovative forecasting and audience targeting processes, and your input will be vital here. You’ll also communicate your findings and insights to key stakeholders, guiding actionable analysis and results while interacting with our data engineering teams to determine the necessary data for your mathematical models. With a Master’s degree in a quantitative field and solid experience in R, Python, and SQL, you will be well-equipped to tackle this exciting challenge with a competitive salary range of $115,000 to $150,000 a year. If you’re passionate about music and data, this is your golden opportunity to blend both worlds at WMG!
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