Director of Content Strategy

Are you a strategic thinker with a passion for storytelling and digital engagement? Do you thrive on creating impactful content and social media strategies that drive brand success? If so, we’re looking for a Director of Content Strategy to lead innovative campaigns, inspire a team of creative professionals, and build meaningful connections between brands and their audiences.

This role requires a roll-up-your-sleeves mentality—someone who can set the vision and craft the strategy but also dive in and execute, from working with the team to writing content to optimizing campaigns in real-time. If you’re ready to make an impact and push boundaries in the ever-evolving digital landscape, we want to hear from you!

• Lead the creation and implementation of comprehensive content strategies that align with client goals and brand objectives.
• Oversee content creation, ensuring high-quality, engaging, and on-brand deliverables.
• Develop and execute social media strategies across various platforms to maximize brand engagement.
• Utilize data and analytics to inform content strategies, track performance, and optimize effectiveness.
• Manage and mentor a team of content creators, social media managers, and strategists, fostering a collaborative and innovative work environment.
• Collaborate with creative teams to develop innovative content ideas and campaigns that drive brand awareness and engagement.
• Monitor social media trends, tools, and applications to continuously improve presence and audience engagement.
• Coordinate with cross-functional teams, including brand leadership, media, creative, and new business, to ensure cohesive and aligned strategies.
• Develop and maintain strong relationships with clients, serving as the primary point of contact for content and social strategy needs.
• Present content and social media strategies, performance reports, and campaign results to clients and stakeholders.
• Stay updated on industry trends, emerging technologies, and best practices in content and social media marketing to keep strategies fresh and competitive.
• Set and track key performance indicators (KPIs) for content and social media campaigns, using insights to refine and enhance strategies.

• Minimum of 10 years of experience in content strategy and social media management.
• Proven track record of developing and executing successful content and social media campaigns.
• Strong leadership and team management skills.
• Excellent communication and presentation skills.
• Proficiency in social media management tools and analytics platforms.
• Creative thinker with the ability to generate and execute innovative ideas.
• Ability to work in a fast-paced, dynamic environment.

About Walz Tetrick Advertising

Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses in 2022, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.

Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday, Wednesday and Thursday with an option to “work from anywhere” Tuesday and Friday.

We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.

If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.

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