Group Content Manager

Job Purpose:

The Group Content Manager is responsible for developing and managing compelling content across multiple communication channels to enhance the company’s reputation and brand presence. This role covers external and internal communications, social media management, and content strategy to effectively engage stakeholders, employees, customers, and the broader public. The position ensures that all content aligns with business objectives, corporate values, and the company’s voice, supporting both strategic initiatives and day-to-day communication needs.

Reports to: Head of Communications

Principal Accountabilities:

1. Content Development & Management:

• Create high-quality content (written, visual, and multimedia) to support corporate initiatives.
• Develop and maintain a content calendar that aligns with corporate events, campaigns, and industry trends.

2. Social Media & Digital Presence:

• Develop and implement social media content strategies to drive brand awareness and audience engagement.
• Manage corporate social media accounts, ensuring consistent and engaging messaging.
• Produce compelling content for social media channels.
• Community manage all social media channels, engaging with comments to ensure an active platform.
• Monitor trends and analyse engagement metrics to optimize content performance.
• Manage CEO’s LinkedIn profile, including development of content calendar and community management.

3. Internal Communications:

• Develop engaging content for employees, including managing production of fortnightly newsletter, intranet updates, etc.
• Drive employee engagement initiatives through compelling storytelling and creative communication campaigns.

4. External Communications:

• Develop and execute content strategies that enhance the company's external reputation.
• Create thought leadership articles, speeches, and corporate messaging for external audiences.
• Own, manage and update content for corporate digital platforms, including the website and social media channels.
• Ensure alignment with brand guidelines and compliance with industry regulations.

Key Challenges:

• Ensuring messaging consistency across diverse markets and languages in Africa.
• Managing communication across multiple digital platforms with different audience expectations.
• Handling sensitive topics effectively.
• Aligning content strategies with evolving business priorities in the Oil & Gas sector.
• Engaging stakeholders (external and internal) across diverse cultural and operational contexts.

Job Knowledge, Skills & Experiences:

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field.
• 7+ years of experience in corporate communications, content strategy and implementation, preferably in Oil & Gas or a multinational environment.
• Excellent writing, editing, and storytelling skills, with a strong ability to tailor messages to different audiences.
• Experience managing corporate social media platforms and digital content strategies.
• Strong project management skills with the ability to handle multiple priorities.
• Proficiency in digital content creation tools and platforms.
• Excellent fluency in English. Solid knowledge of French is a bonus, but not a requirement.

Person Skills:

• Pragmatic
• Proactive
• Flexible
• Collaborative
• Personable

To apply for this role, please complete the application form, submitting your CV and a short covering letter explaining why you are the right fit.

Closing date: 4 May 2025