Senior Marketing Manager - Product Marketing

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Team Summary

The marketing team is responsible for promoting and selling Visa’s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support.

The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategies and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.

What a Marketing Senior Manager does at Visa:

The Senior Manager at Visa plays a crucial role in driving the company's marketing efforts. They are responsible for developing and executing strategic marketing plans to attract potential partners/clients and retain existing ones. The responsibilities include market research to identify opportunities for partnerships which provides a great platform for campaigns and promotions, overseeing the production of all marketing materials, and tracking the success of marketing campaigns. The Senior Manager works closely with both external partners and internal local/global stakeholders across  functions to align the company's marketing strategy with its business goals.

Core Responsibilities:   

• Manage assigned co-marketing initiatives with Partners and Clients and drive partner marketing programs not only by leveraging the organization's assets and resources but also by developing new business opportunities incl. Visa’s unique local sponsorship.
• Experience in working with product teams to plan and execute product marketing plans and communications strategies in both B2C and B2B sectors.
• Partner with the client marketing team who leads marketing service sell-in to Issuers, Acquirers and Merchants to understand clients’ objectives. Support them to develop effective marketing campaigns and execute best-in-class marketing services.
• Support the consumer marketing team to ensure consistent messaging and branding across all executions. Specifically, regularly share the progress of product marketing projects and develop best-in-class consumer communications when required, ensuring alignment with the partners involved.

Overall Marketing Responsibilities:

• Serve as a brand & marketing steward, ensuring the brand is always presented in alignment with its vision and purpose.
• Influence other functional teams within the organization to support marketing programs and activities, keeping them informed and engaged.
• Comply with all Finance, Legal, Risk and Audit requirements for Visa and the partners including contracts, Invoice Processing and completion certificates
• Work closely with advertising, media, digital, and promotion agencies to ensure the delivery and execution of projects. Develop and maintain positive agency relationships based on inspiration, respect, and shared passion.

Why is this position important to Visa:

The Senior Manager role is crucial for Visa as it helps in shaping the company's marketing strategy in Japan. This role collaborates with various stakeholders to develop and recommend impactful business and marketing strategies based on extensive experience in traditional, digital, emerging media platforms and marketing campaigns. The position requires a strong understanding of the market trends and the ability to conduct quantitative analyses to drive decision-making. It plays a critical role in ensuring cross-functional collaboration and communication of strategic plans to senior management, thus influencing the direction and success of Visa's business operations.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

What do you need:

• 10 years of work experience in multinational organizations, of which at least 5 years in Partner and Product marketing.
• Possess excellent analytical skills, with the ability to interpret market data and apply it to marketing and communication strategies to achieve desired results and business objectives.
• Comfortable working in a fast-paced, dynamic environment.
• Ability to work under pressure, prioritize tasks and meet deadlines.
• Full bilingual in English and Japanese with Bachelor’s degree.

What is also good to have

• Have a strong understanding of the marketing landscape and trends including digital marketing and media platforms.
• Demonstrated ability to think both strategically and creatively, while maintaining attention to detail.
• Demonstrate willingness to take responsibility and accountability for the successful completion of projects.
• Be open to admitting and learning from mistakes, fostering a culture of creativity and innovation

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.