Vice President of Demand Generation - job 2 of 8

Job Summary

A company is looking for a Vice President of Demand Generation.

Key Responsibilities

• Lead global demand generation strategy and execution across product-led and sales-led motions
• Drive the development of full-funnel, multi-channel campaigns for awareness, engagement, conversion, and expansion
• Collaborate with Sales and Marketing teams to optimize campaign strategy, targeting, and execution

Required Qualifications

• 15+ years in B2B demand generation with 8+ years in a senior leadership role, preferably in SaaS or high-growth tech
• Proven track record of delivering measurable pipeline and revenue through full-funnel marketing strategies
• Deep understanding of customer journeys and experience optimizing conversion rates
• Hands-on experience with paid media, email marketing, and lifecycle marketing
• Proficiency with platforms such as 6sense, Salesforce, and Marketo or equivalents