Vice President of B2B Marketing - job 1 of 2

Job Summary

A company is looking for a Vice President, B2B Marketing & Demand Generation.

Key Responsibilities

• Develop a unified B2B growth strategy integrating various marketing channels to drive revenue growth
• Build and inspire a high-performing marketing team fostering creativity and accountability
• Maximize marketing ROI by managing the B2B budget and optimizing performance through data-driven decisions

Required Qualifications

• Extensive leadership experience in guiding cross-functional marketing teams
• Proven expertise in demand generation across multiple channels
• Strong background in sales enablement and targeted content strategies
• Hands-on success in event marketing with a track record of high-converting brand experiences
• Deep understanding of eCommerce and retail marketing with experience in B2B growth