Growth Marketing Manager

We’re Unique IQ — a fast-growing software company helping care providers thrive with powerful, people-focused tech. We’re on a mission to become the UK’s leading home care software brand — and we need a Growth Marketing Manager who knows how to generate high-quality leads and optimise every touchpoint along the way.

This role is perfect for someone who’s passionate about driving pipeline, creating smart content, and improving conversion across paid, organic, and website channels.

What you’ll be doing

• Planning and executing lead generation campaigns (Google Ads, LinkedIn Ads, email marketing)

• Working with our PPC/SEO agencies to drive performance and reduce CPA

• Owning and improving our marketing funnel from first click to MQL

• Leading website optimisation efforts — from landing page content to UX tweaks and A/B testing

• Creating and scheduling content across key channels, especially LinkedIn

• Tracking and reporting on lead performance, bounce rates, conversion rates, and campaign ROI

• Supporting exhibitions, conferences and in-person marketing activities

• Ensuring a consistent, polished tone of voice across all marketing output

What success looks like

• A steady increase in high-quality inbound leads and MQLs

• Lower CPA and improved conversion rates at each funnel stage

• A more engaging and effective website and content journey

• A visible presence at key events that supports brand and pipeline growth

• Proven experience generating B2B leads through digital campaigns

• Strong knowledge of HubSpot (or similar CRM/marketing automation tools)

• Confident using data to guide decisions — whether it’s CTRs, bounce rates, or CPL

• Comfortable building and managing content that converts (emails, landing pages, social posts)

• Experience improving website performance with basic SEO, UX, and CRO knowledge

• Sharp attention to detail — spelling, formatting, tone, all matter here

• Bonus: experience in SaaS or the care/health sector

Why You’ll Love Working Here:

• Purposeful work – we’re helping businesses do more, better

• Autonomy and trust – we give you space to thrive and make your mark

• Supportive culture – friendly, down-to-earth people who’ve got your back

• Hybrid flexibility – balance your work and life in a way that works for you

• Room to grow – shape your role and grow as we do

What we offer:

• A supportive, values-led culture where your work matters

• Real ownership, autonomy, and the space to grow into a leadership role

• Flexible hybrid working

• 25 days holiday + bank holidays 

• Employee wellbeing and rewards platform

• Company pension

• Ongoing learning, development, and progression opportunities

• The chance to make an impact in a growing SaaS business supporting the care sector

We’re an ambitious team where your ideas will have impact and your results will get noticed. If you love turning strategy into execution, and you’ve got the numbers to prove it — let’s talk.