Business Development & Marketing Strategy Principal

Transparent Partners is an independent consultancy that specializes in enhancing customer experiences through a marketing lens. Our goal is to identify the unique mix of data, technology and operational processes that will empower brands to thrive in the ever changing marketing landscape.

We’re seeking a Business Development & Marketing Strategist to drive lead generation, strategic prospecting, and business growth for Transparent Partners. This role requires a dynamic, highly organized professional who can balance outreach, research, sales strategy, and marketing initiatives while engaging senior marketing executives.

The ideal candidate is a self-starter with a strong sales and marketing mindset, comfortable with cold outreach, account-based marketing (ABM), and innovative engagement strategies. You’ll be responsible for developing high-value prospect lists, researching companies, generating qualified leads, and executing marketing-driven business development efforts.

• Lead Generation & Prospecting: Identify and engage high-value marketing decision-makers through cold calling, email outreach, and strategic engagement tactics
• Data-Driven Targeting: Research companies, build strategic prospect lists, and leverage insights to prioritize outreach and lead qualification
• Sales & Marketing Alignment: Work closely with marketing to develop account-based marketing (ABM) and demand generation strategies that drive high-quality leads
• Networking & Events: Represent Transparent Partners at industry events (~25% travel), fostering relationships and driving lead generation efforts
• Innovative Outreach Strategies: Develop and test new engagement methods that capture attention and differentiate our firm from competitors
• Sales Pipeline Management: Track and manage prospects through the sales funnel, ensuring smooth handoffs and follow-ups
• Operational Excellence: Stay super organized, balancing multiple priorities across sales, marketing, and business development
• Thought Leadership & Market Trends: Stay ahead of trends in media, adtech, martech, AI, and sales enablement to inform and enhance outreach strategies

• 5-8 years of experience in sales & business development, with a focus on lead generation, marketing, and technology-driven solutions
• Strong understanding of media, adtech, martech, AI, and data-driven marketing
• Experience with cold outreach, lead generation, and high-touch executive engagement
• Ability to develop and execute account-based marketing (ABM) and demand generation strategies
• Strong networking and relationship-building skills with executive presence
• Highly organized, able to multi-task and manage competing priorities
• Willingness to travel (~25%) to industry events and conferences
• Chicago-based or willing to relocate (preferred)

Our people and culture

At Transparent our goal is to promote an inclusive, equitable, and diverse environment to foster a sense of belonging. We believe that creating an inclusive environment is paramount in driving innovation, creativity and value for our clients and our people. All applications will receive consideration for employment without regard to ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, or social background.

Transparent Media Partners, LLC is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, religion, sex, national origin, disability, marital status or sexual orientation, in accordance with federal and state law. 

If there are any further questions, please contact: careers@transparent.partners