Product Evangelist (aka Sales Demo Specialist)

Are you a confident presenter who loves connecting with people and telling great stories?  

Do you thrive when you can educate, inspire, and turn interest into action through engaging product demos?

Watch this video for a brief overview: https://youtube.com/shorts/R3p9Ky9Lcn4

What You’ll Do (Day-to-Day & Weekly Responsibilities)

As our Sales Demo Specialist / Product Evangelist, you’ll be the face and voice of Town Web and HeyGov during product demonstrations. Here’s what your typical week might look like:

Lead Engaging Product Demos
Deliver both group and one-on-one demos (via video or in-person) to potential customers, clearly explaining how our solutions meet their needs.

Host Live Webinars
Organize and present live webinars to educate, engage, and nurture leads. Answer questions and create an interactive, value-driven experience for attendees.

Speak & Present at Conferences and Meetups 
Represent Town Web and HeyGov as a speaker or presenter at industry conferences, regional meetups, or workshops. Share our story, educate potential and existing customers, and position yourself as a trusted expert in the space.

Pre-Demo Preparation
Review CRM records prior to each demo to understand the customer’s history, pain points, previous conversations, and what platform they might be switching from. Coordinate with the sales team to tailor each presentation.

Demo Follow-Up
Document interactions, update CRM notes, and schedule follow-up calls or next steps for interested prospects.

Weekly L10 / Level 10 Meeting Participation
Join the weekly sales & marketing EOS meeting to review performance metrics (Scorecard/KPIs), discuss what’s on track or off-track, and identify action items.

Conference Support
Prepare for upcoming industry conferences—assist with logistics, materials, booth setup, and scheduling of group or private demos. Attend conferences (travel required), meet with potential and current customers, conduct live demos and presentations, and represent the brand. After each conference, participate in debriefs to review successes and areas for improvement.

Scheduling & Organizing
Coordinate demo appointments, webinars, and group events. Stay organized and proactive with your calendar.

Customer Advocacy
Collect and relay customer feedback to help improve our product and demo experience.

Quarterly Planning
Contribute to sales and marketing strategy sessions—bring fresh ideas to the table for outreach, demos, and customer engagement.

Who You Are

• An exceptional communicator (verbal and written) who is confident, personable, and relatable.
• Highly organized, detail-oriented, and proactive about planning and preparation.
• Comfortable working independently and remotely, with regular team engagement.
• Experienced with CRM software (Salesforce a plus).
• Tech-savvy—able to quickly learn new software and explain it in simple terms.
• Eager to grow, learn, and take on new challenges as the company expands.
• Willing and able to travel to conferences, team retreats (potentially internationally), and occasional in-person events.
• Experience in customer-facing, presentation-driven roles is highly desirable.

Why This Role? Growth & Opportunity

Town Web and HeyGov are growing companies, which means there are real opportunities for you to advance your career here. Whether it’s moving into leadership, specializing further in sales, or branching out into product or marketing, we love seeing team members grow with us.

How We Hire

Our interview process is as unique as our team. Instead of a cover letter, you’ll complete a Culture Index survey so we can get to know your work style. You’ll participate in one-way video interviews and group meetings, because we value everyone’s input when adding to our team.

Benefits

• Employment Type: W-2, Full-time
• Compensation: $15-30 hour (depending on experience & qualifications) + Travel Expenses
• 20 days paid time off per year
• Fully remote work, plus periodic in-person team-building events (all expenses covered)
• Reimbursements for co-working spaces or home internet
• Monthly wellness allowance (for gym memberships, etc.)
• Professional development via training, workshops, and conferences
• All the tools and resources you need to do your best work

About Town Web & HeyGov

Town Web and HeyGov are sister companies that have helped over 800 municipalities across the country since 2007. Our mission is to build a “Municipal Operating System” that powers efficient, responsive local governments. We build and support apps for municipalities across the U.S., including websites, digital payment and communication tools, and meeting minutes optimization solutions.

We’re a profitable, nimble, and tight-knit company with a unique structure—our main offices are in the U.S., and we own an overseas development office in Serbia. In 2024, we brought the entire team together for a retreat in Barcelona, and future team-building trips are in the works.

Our Core Values

Concierge Experience, Inspired by the Waldorf Astoria
We prioritize clients’ needs with expertise and anticipation, delivering personalized and detailed experiences.

Embrace the Spirit of the Buffalo
We face challenges with courage and adaptability, seeing obstacles as opportunities for growth.

Innovative & Technological Vision
We simplify the complex, communicate clearly, and innovate with a forward-thinking mindset.

Harmonious Team Collaboration
We foster seamless collaboration, support, and knowledge sharing for continuous learning and growth.

Why Join Us?

You’ll be in direct contact with ownership, have a real voice in company decisions, and enjoy working with a team that values fun, input, and collaboration. If you want to make a real impact, travel, and grow as part of a passionate team, we want to meet you!