Influencer Marketing Manager

We are currently seeking a YouTube Influencer Manager to join our growing team. This is a full-time, fully remote role reporting directly to the company founders. In this position, you’ll be responsible for identifying and building relationships with YouTube creators, managing influencer partnerships, overseeing product gifting and affiliate tracking, and driving channel and community engagement. Your efforts will directly support the brand’s rapid growth, expand its presence across platforms, and elevate the voice of the brand.

Key Responsibilities

• Manage and expand our YouTube influencer program, including identifying, negotiating, and onboarding creators via fixed fee and affiliate-based partnerships.
• Set up and track YouTube Shopping and affiliate commissions, and coordinate monthly influencer payments.
• Actively engage with influencers and creators in our niche via comments, likes, and DMs across YouTube, Instagram, and Facebook.
• Comment on and engage with like-minded accounts and communities from the brand’s profile to drive traffic and awareness.
• Collaborate with our advertising agency to share relevant influencer content for paid media usage.
• Create and manage creative briefs for influencer partnerships and ensure timely delivery of assets for product launches and key content moments.
• Collect and organize user-generated content (UGC), ensuring permissions are granted and usage rights are properly documented.
• Edit and manage creator contracts, including scope, deliverables, and payment terms. Follow up consistently to ensure timelines are met and integrations go live.
• Monitor and respond to comments, questions, and messages across YouTube and related social platforms, fostering engagement and community growth.
• Collaborate with the marketing team to contribute to weekly performance reports and recommend optimizations.
• Stay up to date on platform trends and become a subject matter expert on our audience, products, and business model.

Qualifications

• 3–5+ years of YouTube influencer management experience for a U.S.-based eCommerce brand, ideally in travel bags or accessories.
• Proven success in building and managing influencer relationships, including affiliate and fixed-fee deals.
• Comfortable working independently in a fast-paced, remote environment.
• Strong written and verbal communication skills.
• Highly organized and detail-oriented — you love spreadsheets, calendars, and systems.
• Familiarity with YouTube Shopping, affiliate marketing platforms, and creator tools.
• Proficiency with Slack (required), and experience using Asana, Zoom, Canva, and CapCut is preferred.
• Passion for social media, content creation, and influencer marketing.

• Fully remote work environment
• Opportunity to work directly with company leadership and make a meaningful impact
• Collaborative and creative team culture
• Flexible hours with a focus on performance and outcomes