Demand Generation Specialist

Ready to own the pipeline and make an impact? We’re looking for a sharp, hands-on Demand Generation Specialist who thrives on turning strategy into action—researching, engaging, and converting high-potential prospects.

Our Demand Generation Specialist will drive lead generation, nurture relationships with prospects, and support outbound marketing efforts. This role is ideal for someone who blends strategic thinking with hands-on execution - helping to research, engage, and convert potential clients while managing the sales pipeline and scheduling appointments for the sales team.

Key Responsibilities:

• Plan and execute demand generation campaigns across email, LinkedIn, and other outbound channels.
• Identify and research potential clients, gathering insights to personalise outreach.
• Engage prospects through targeted messaging, follow-ups, and content-driven engagement.
• Manage and update the sales pipeline, ensuring leads are nurtured and tracked effectively.
• Set up appointments and coordinate meetings between prospects and sales executives.
• Work closely with sales and marketing to align messaging and outreach strategies.
• Track and analyse campaign performance, optimising based on data-driven insights.
• Maintain CRM data hygiene and ensure accurate reporting of lead status.

• 1-3 years of experience in demand generation, outbound marketing, or sales support.
• Strong understanding of B2B lead generation, outbound campaigns, and CRM management.
• Experience using LinkedIn Sales Navigator, email automation, and CRM tools (e.g., HubSpot, Salesforce, Outreach.io, Apollo, or similar).
• Excellent research skills to identify and qualify high-potential prospects.
• Strong communication skills—both written and verbal—to craft compelling outreach.
• Highly organized and proactive, with a keen eye for detail and follow-through.

Preferred Qualifications:

• Familiarity with account-based marketing (ABM) strategies.
• Prior experience in B2B industries
• Ability to interpret data and suggest optimisations for better pipeline conversion.

What We Offer

• Opportunity to grow in demand generation, sales enablement, and marketing strategy.
• A collaborative team environment with access to industry-leading tools and training.
• Flexibility and autonomy to experiment with new outreach approaches.

Our values, clients, people and culture make Media Precinct Group a unique place to work. We operate out of The Stonemason’s Cottage in Chippendale and provide a host of perks, training, and networking opportunities along with a creative and energetic environment. 

There is no doubt that when you join us you will:

• Work for one of Australia’s leading independent agencies.
• Work with some of the most influential organisations and clients within the Australian market.
• Have access to leading industry leave policies, including birthday leave and mental health leave.
• Be part of an inclusive and collaborative company culture.
• Have the option to partake in our hybrid work model.

At The Media Precinct, we are committed to cultivating a diverse and inclusive environment. We firmly believe that to provide our clients with the best solutions, our team should mirror the varied communities we serve. We welcome applications from individuals representing a broad spectrum of backgrounds and experiences, including Indigenous Australians, people with disabilities, those from cultural and linguistic backgrounds, mature-age workers, and members of the LGBTI community. Even if you don't see a perfect match in our current openings, we encourage you to submit your application.