Email Marketing Manager

Overview: 

TekWissen Group is a workforce management provider throughout the USA and many other countries in the world. The below job opportunity is with one of our clients who is a global information technology company that provides high-performance and industry-focused solutions integrated with leading-edge security to clients in government, financial services and commercial markets. Their offerings include security software and, services, digital transformation and workplace services, industry applications and services, and innovative software operating environments for high-intensity enterprise computing. 
 

JOB DESCRIPTION

We are looking for an experienced Email Marketing Manager to join our team. The ideal candidate will have a proven track record of building successful email marketing campaigns, working collaboratively with other teams to develop effective strategies, and executing campaigns flawlessly. As an Email Marketing Manager, you will be responsible for creating visually appealing emails that are engaging and tailored to our target audience. You will play a role in working with our creative team to develop and code compelling emails and email templates. You will also work closely with the analytics team to help measure the effectiveness of our campaigns. If you are a data-driven individual who is passionate about delivering impactful email campaigns, we would love to hear from you.

What You'll Be Doing

• Develop and execute email marketing campaigns to increase engagement, retention, and revenue.
• Collaborate with other teams, such as the campaigns team, to come up with effective email marketing strategies that support business goals such as email campaigns and nurturing programs.
• Create visually appealing and engaging Marketo email templates using HTML and CSS.
• Work closely with the creative team to design and implement email templates that align with our brand voice and messaging.
• Manage email lists and segmentation to ensure that campaigns are targeted and personalized to the right audience.
• Monitor and report on email campaign performance metrics such as open rates, click-through rates, and conversion rates.
• Continuously test and optimize email campaigns to improve performance and increase ROI.
• Track performance, measure outcomes and use that information to optimize and iterate
• Stay up-to-date with industry trends and best practices in email marketing to ensure that our campaigns are innovative and effective.
• Maintain email compliance and best practices, including CAN-SPAM and GDPR regulations.

Qualifications Needed

• 3+ years of experience in email marketing, preferably in a B2B or SaaS environment, using marketing automation tools (preferably Marketo)
• Demonstrated experience creating and executing successful email campaigns, as well as involvement in the email design and/or coding of the emails
• Excellent project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong analytical skills with experience using data to drive decision-making.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Knowledge of email compliance and best practices, including CAN-SPAM and GDPR regulations.

All your information will be kept confidential according to EEO guidelines.