B2B Lifecycle Marketing Manager (Ironwall)

Are you passionate about online privacy and eager to join a leading company in the field? Look no further — Ironwall by Incogni is the place for you!

At Ironwall, you'll be at the forefront of online privacy protection, working with government organizations and businesses to safeguard their personal information. Whether you're executing our monthly webinar strategy, managing email marketing, nurturing leads, or assisting with digital campaigns, you'll play a vital role in our mission to protect organizations from physical and cyberthreats.

• Collaborate with the Event Marketing Manager to execute email campaigns aimed at promotion, lead generation, and post-event follow-up, enhancing engagement and nurturing leads for webinars and trade shows;
• Design and refine email marketing strategies, emphasizing automation and lead nurturing throughout the B2B sales cycle;
• Craft targeted messaging and personalized follow-ups based on lead behavior and demographics;
• Develop and implement marketing automation, including lead scoring and workflows, to support the sales funnel and campaign objectives;
• Conduct A/B testing on outgoing communications to boost engagement rates;
• Continuously enhance workflows and automation based on campaign performance data;
• Collaborate with data analytics and engineering teams to ensure comprehensive reporting and segmentation;
• Evaluate campaign performance to identify improvement opportunities and share actionable insights with the team;
• Assist with digital campaign initiatives as needed, working with cross-functional teams such as content and design.

• 3+ years of experience in digital marketing, specifically in B2B email marketing, automation, webinar promotion, and follow-up management;
• Proficiency in CRM tools (familiarity with Active Campaign will be a strong asset), Salesforce, Loomly, Jira, Demio, or similar platforms;
• Strong analytical skills, with the ability to assess marketing performance and recommend optimizations;
• Exceptional project management and organizational skills;
• Excellent communication skills in written and spoken English;
• A strong sense of ownership and responsibility for the managed channel and its results.

• Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
• Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts with a physical coach and sports card to health insurance and regular mental health checks;
• Tools of your choice: choose the technical equipment and tools you need to do your best work;
• Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
• Convenient commuting: traveling from point A to point B in a city like Warsaw is quite a journey! That’s why we compensate your public transport costs;
• Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
• Premium Surfshark accounts: for you, your family, and friends!