DACH Marketing Specialist

About SugarCRM

From the very beginning, SugarCRM had a unique vision: to offer a different kind of customer relationship management (CRM) software. We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential. 

Our diverse team around the world shares a passion for helping customers succeed. Together, we’re building a culture that values personal and professional growth—and we’re proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility for our employees, and we're proud of how we show up for our customers every day. 

If you're looking to level up your career and help businesses grow better and faster, you’re in the right place. Learn more about SugarCRM careers and how you can be part of our journey.

Thank you for taking a look at this amazing career opportunity! This is a direct employment position. If you feel you are a fit, please apply by uploading your CV in English. Thank you!

As an integral member of the EMEA Marketing team, you will be responsible for the execution of new business marketing activities in the DACH region designed to support our direct sales team and channel partners. This is an ideal role for a motivated marketing executive with 2-4 years of B2B marketing experience in Germany, ideally within an enterprise software or B2B technology environment. We are looking for someone who combines creativity with pragmatism, who enjoys working closely with sales to deliver tangible results and who wants to channel their skills and experience into making a real difference.

• Help develop and execute regional marketing plans that build pipeline and align with the strategic and tactical business objectives.
• Work closely with our global marketing team to adapt global marketing campaigns and initiatives to the DACH market.
• Support the enablement and activation of our European partner community by overseeing channel comms and working with our partners to build out joint marketing plans and programmes using Marketing Development Funds where applicable.
• Collaborate with Marketing, Sales, Business Development and Channel leadership teams to determine direct lead generation and channel marketing strategies.
• Work closely with our regional sales team to gain buy-in and participation in marketing activities.
• Manage and co-ordinate the localisation of marketing material and content (slide-decks, web pages, content, etc.)
• Drive the ROI of activities, tracking and analysing both quantitative and qualitative metrics to determine impact. Use findings to develop and fine-tune plans. Present plans and ROI metrics to marketing leadership and local sales team.

• Energy and creativity along with a minimum of 3 years’ experience of B2B marketing in Germany focussed on pipeline generation.
• Excellent communication skills, both verbal and written, in-person and virtual – with a strong ability to work effectively on international virtual teams.
• A track record in executing a variety of off-line marketing programmes such as events, seminars, and direct mail that successfully engage target market segments and deliver bottom line results. 
• Demonstrable experience of marketing to and through an external channel network
• Ability to understand and articulate how technologies deliver business benefits.
• A sound understanding of the principles around revenue and pipeline management. 
• Knowledge of intent-data driven marketing best practices.
• Strong spoken and written English language skills.
• A native German speaker based in Germany (Munich region preferred but not necessary)

We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.

Benefits and Perks:

Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:

- Health &Wellness Reimbursement Program

- Educational Resources - Career & Personal Development Program

- Travel discounts

- Bike leasing program option

-We are a merit-based company with many opportunities to learn, excel and grow your career!

#LI-Remote