Creative Director

About the Role

At Substance, we connect top talent with leading brands to drive impactful growth. We are currently seeking a Creative Director for our client, a well-established company in the retail industry. This role is responsible for leading and inspiring a creative team in developing innovative, engaging, and brand-defining campaigns. The ideal candidate will oversee the conceptualization, execution, and evolution of creative strategies, ensuring brand consistency and high-impact storytelling across multiple platforms. If you have a passion for design, branding, and leading creative teams, this role offers an exciting opportunity to shape the brand’s identity and drive creative excellence.

Key Responsibilities

Creative Strategy & Leadership

• Develop and oversee brand creative direction, ensuring alignment with business goals.
• Lead and mentor the creative team, including designers, copywriters, and content creators, fostering a culture of innovation and collaboration.
• Define and maintain brand identity, visual language, and storytelling approach across all channels.
• Provide strategic creative vision for campaigns, product launches, and marketing initiatives.

Campaign Development & Execution

• Conceptualize and execute high-impact marketing campaigns, ensuring consistency across digital, print, and multimedia platforms.
• Collaborate with marketing, product, and sales teams to translate business objectives into compelling creative concepts.
• Oversee the development of advertising, social media, digital content, and brand materials to ensure a unified brand message.
• Guide the production of photo shoots, video content, and graphic design projects.

Innovation & Trend Forecasting

• Stay ahead of design, advertising, and cultural trends to keep the brand at the forefront of creativity.
• Identify new opportunities to enhance brand engagement through storytelling, digital innovation, and experiential marketing.
• Push creative boundaries to differentiate the brand in a competitive market.

Team Management & Development

• Mentor and develop a team of designers, copywriters, and creative professionals.
• Provide constructive feedback, training, and career growth opportunities for the creative team.
• Foster a high-energy, results-driven, and collaborative work environment.

Key Competencies

• Strong creative vision and storytelling skills, with an eye for design, typography, and aesthetics.
• Ability to translate business goals into compelling creative strategies.
• Hands-on experience in graphic design, branding, and multimedia production.
• Excellent leadership and team management skills, with a proven ability to inspire and mentor teams.
• Strong understanding of marketing, digital media, and social platforms.
• Exceptional communication and presentation skills.

• Bachelor’s degree in Design, Marketing, Fine Arts, or a related field.
• Minimum 6 years of experience in a creative leadership role, preferably in advertising, branding, or digital media.
• Proficiency in Adobe Creative Suite, Figma, or other design tools.
• Experience leading campaigns across multiple channels (digital, print, social, and video).
• A strong portfolio showcasing branding, campaign work, and storytelling expertise.
• Experience in fashion, beauty, lifestyle, or retail industries is a plus.

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398