Content Marketing Specialist

Every year, we change the lives of millions of students and leave the world a bit brighter than we found it. This year our websites will receive over 55 million users. Students around the world trust our platforms to find their best matching education. At the same time, we help educators grow and diversify their international student population. 

With your talent, we will get closer to solving one of the most burning problems on Earth together: How do we effectively connect people from all around the world with global education opportunities in a relevant way? 

Your role 

You create engaging B2B content (for an audience of higher education professionals recruiting international students) that builds brand authority, drives engagement, and supports business goals. You will report to the Head of Communications and Thought-Leadership. 

Your goals & responsibilities 

• Content Marketing campaigns: Oversee the creation and optimization of comprehensive content marketing projects and campaigns. 
• Content Creation: Develop high-quality content, including social media posts, articles, newsletters and other materials to support the marketing and sales teams in articulating our thought-leadership and value proposition. 
• Tailor content for specific platforms and audiences, ensuring relevance and engagement. 
• Cross-Functional Collaboration: Work closely with key internal and external stakeholders and subject-matter experts to ensure alignment with business goals, and audience needs, and to ensure effective communication through compelling narratives. 
• Customer Success Stories: Work closely with our customer success team and account managers to gather and create success stories, case studies, and testimonials that spotlight the positive outcomes our products have achieved within the higher education community. 

• Bachelor's degree in Marketing, Business, or a related field. Master’s degree or MBA is a plus. 
• Minimum of 3 years experience in content marketing within the B2B or higher education sector. 
• You have strong influencing and relationship-building skills and are comfortable with collaboration, open communication and reaching across functional borders as part of your day-to-day work.  
• Excellent verbal and written communication skills – You excel at organising and structuring information, concepts and data into coherent frameworks and content 
• Ability to manage multiple priorities under tight deadlines, in a busy, fast-paced environment 
• You are a strategic, yet pragmatic thinker and quick decision maker, you track and measure where possible; yet are comfortable taking decisions and progress on deliverables based on limited data and rough assumptions if needed.  
• Familiarity with the international student and education world is a plus 
• Language skills: Native-level fluency in English, both oral and written, English is our working language 
• Our mission and core values match your own and give you energy 

• The opportunity to make our world a little bit better by increasing international access to education.  
• A secure and challenging full-time, position. We are also understanding and respectful of personal circumstances. 
• Possibility to work from abroad 2 times a year. 
• Personal development budged and plan every year, because Personal growth rocks. 
• Reimbursement of your work-related and/or travel costs. 
• Competitive salary AND a bonus structure 
• An informal, entrepreneurial, international, and flexible atmosphere where self-initiative and expression is encouraged. 
• Employee referral bonuses: Studyportals is always hiring and it’s just an extra chance to work with friends and get yourself something nice :) 
• Our office is in the centre of Eindhoven (Strijp-S) in the Klokgebouw, 30 seconds from the Strijp-S station and five minutes from central station. 

Interested? Curious? 

Let's have a chat! The next step would be applying with your motivation letter and CV. You can also include links to your previous work.  

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