Digital Marketing Executive

Key Responsibilities:

1. Social Media Strategy & Management:
   
   

○     Develop and implement comprehensive social media strategies to increase brand awareness, drive traffic, and engage with the target audience.

○     Manage daily posting schedules across various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and YouTube.

○     Create and update content calendars for structured and timely posting across platforms.

○     Curate, schedule, and publish engaging content that resonates with the brand's voice and objectives.

1. Content Creation:
   
   

○     Produce high-quality and engaging content and share with the Media department including graphics, videos, and reels, that aligns with brand guidelines.

○     Write and create engaging blog posts, articles, and social media content to support brand messaging and campaign goals.

1. Paid Advertising Campaigns:
   
   

○     Run and optimize paid social media campaigns across platforms like Facebook, Instagram, YouTube, and more, targeting specific demographics to increase ROI.

○     Manage paid advertising campaigns on Google Ads and other relevant platforms to drive traffic and conversions.

○     Monitor budget, performance, and results of paid campaigns, adjusting strategies to ensure maximum effectiveness.

1. Engagement & Community Building:
   
   

○     Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.

○     Foster a strong online community by participating in conversations, creating interactive content, and encouraging user-generated content.

1. Trends & Tools Monitoring:
   
   

○     Stay updated on the latest digital marketing trends, social media tools, and best practices.

○     Research and implement trending hashtags, keywords, and industry-specific topics to increase engagement and reach.

1. Performance Tracking & Analytics:
   
   

○     Track and analyze the performance of campaigns using tools such as Google Analytics, Meta Business Suite, and other digital marketing analytics platforms.

○     Generate reports on social media performance, engagement rates, and campaign outcomes, using insights to refine strategies.

1. Collaboration with Internal Teams:
   
   

○     Collaborate with designers, content writers, and the broader marketing team to develop and execute integrated marketing campaigns.

○     Coordinate with creative teams to align visual and copy content across all digital channels.

1. Organic & Paid Growth:
   
   

○     Focus on growing the brand’s followers and reach both organically through consistent, relevant content, and through targeted paid efforts.

○     Develop strategies for increasing engagement, follower count, and overall visibility across platforms.

1. Innovation & Continuous Learning:
   
   

○     Continuously learn, experiment, and adopt new ideas and strategies to drive brand growth and improve digital marketing performance.

○     Keep testing new content formats and marketing approaches to keep the brand's presence fresh and impactful.

Desired Skills:

●     Proven experience in social media marketing and digital advertising.

●     Strong understanding of social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.) and tools (Google Ads, Facebook Ads, Meta Business Suite, etc.).

●     Proficiency in content creation.

●     Strong writing and communication skills to craft compelling content and engage audiences.

●     Experience with paid media campaigns, including budgeting, tracking, and optimizing ads.

●     Analytical mindset with the ability to track performance and adjust strategies based on data.

●     Ability to work collaboratively in a team and manage multiple projects simultaneously.

●     Knowledge of emerging digital marketing trends and technologies.