Paid Media Specialist

Company

Spabreaks.com is the leading spa booking website, offering an extensive range of spas and experiences across the UK. We’re a fast-growing, ambitious company on a journey to become a household name and transform booking behaviours within the spa category. Since our launch in 2008, we’ve remained dedicated to pioneering new standards in the spa industry, with a focus on accessibility, inclusivity, and general wellbeing. Our mission is to create the perfect spa experience for everyone, ensuring that no matter your needs or preferences, there’s an experience for you.

After significant investments made in research and tech developments, Spabreaks.com has transitioned from a traditional call centre model to a cutting-edge online marketplace, making spa bookings easier and more instantly accessible than ever before. With strong foundations in place, we’re continuing substantial investments in technology, marketing, and talent to accelerate our growth, capture new audiences and propel the Spabreaks.com brand while improving efficiencies and overall customer experience.

Our team is at the heart of our success and we’re committed to fostering a collaborative and innovative environment where everyone has a voice and the opportunity to make a difference. If you’re passionate, ambitious and ready to help us shape the future of spas, now is the perfect time to join our team and play an integral part in the next chapter of our growth.

Purpose

As Paid Media Specialist at Spabreaks.com, you'll work closely with our Growth Marketing Manager to execute and optimise digital advertising campaigns across our core digital channels, utilising a multi-million pound budget. You'll be responsible for the day-to-day management and performance of our high-value paid media channels, ensuring campaigns deliver exceptional results against key performance metrics while maintaining efficiency with our substantial marketing investment.

This role is ideal for an ambitious, detail-oriented digital marketer who thrives in our fast-growing business environment and is passionate about making a significant impact on our accelerating customer acquisition through innovative paid media tactics across large-scale accounts.

Responsibilities

• Execute and optimise paid media campaigns across Google Ads (including YouTube), Meta Ads and Bing Ads to meet performance targets and drive incremental growth
• Manage day-to-day operations of paid search, display, and paid social campaigns, including budget pacing, bid management, and ad copy testing
• Analyse campaign performance data using tools such as GA4, Tableau & in channel metrics to identify trends, opportunities, and areas for optimisation.
• Create detailed performance reports with actionable insights to inform optimisation decisions
• Implement A/B and multivariate testing on ad creatives, landing pages, and audience segments to improve conversion rates
• Collaborate with the Growth Marketing Manager to align paid media activities with overall multi-funnel strategy
• Work with creative teams to develop high-performing ad assets for various platforms, including YouTube Ad & Meta Ads
• Stay updated on platform updates and industry trends to implement best practices across campaigns
• Work closely with key stakeholders within our marketing team and the wider business.

Skills

Skills & Experience

• 3+ years of experience in Paid Media with proven results
• Proficient in managing multiple Google Ads accounts across all channels, including Search, YouTube, Shopping, and Display. 
• Extensive experience with Bing Ads and Meta Ads, demonstrating proficiency in optimising campaigns across different platforms.
• A strong understanding of how different paid media channels influence one another, across various stages of the marketing funnel,  with the ability to develop integrated strategies for maximum impact.
• Proficient in utilising GA4 to report on campaign performance, with the ability to extract actionable insights from analytics data.
• Demonstrated ability to deliver projects according to a roadmap, effectively managing timelines, resources, and dependencies to ensure successful project completion.
• Effective communication and interpersonal skills, with the ability to collaborate with key stakeholders across various departments within the organisation.
• Proactive approach to reviewing data to identify risks and opportunities, demonstrating a keen analytical mindset.
• Dynamic and adaptable, with the ability to multitask and prioritise tasks in a fast-paced environment.
• Capable of supporting the department head in the implementation of strategies aimed at driving growth towards the business KPIs.

At Spabreaks.com, we believe in creating a rewarding and balanced work environment. Here’s what you can look forward to when you join our team:

✨ Hybrid Working – Enjoy the flexibility of working from home two days a week while collaborating in our Brighton office three days a week.
🌍 Familiarisation Trips – Experience some of the UK’s top spa destinations first-hand.
🎉 Social Events – Regular company gatherings to celebrate successes and connect with your colleagues.
🏋️ Health Club / Gym Subsidy – Benefit from a corporate gym discount / health club allowance.

✈️ Exclusive Travel Discounts – Enjoy fantastic savings on our travel products across our group of companies.
🛍️ Local Discounts – Exclusive savings on local businesses and services.
🧘 Path to Wellness – Our path to wellness scheme offers everything from free yoga sessions to relaxing chair massages, and lunchtime seminars with industry experts...and more.
💙 Employee Assistance Programme – Access confidential, professional support and resources for your well-being.

🏡 Fee Free Independent Mortgage / Financial Advice – Expert guidance with to help you navigate your personal finance and homeownership with confidence.

Join us and be part of a team that values your growth, well-being, and success! 🚀

Please note that applications close at Midnight on Friday 21st March 2025. We may choose to close the job listing early depending on applications. Due to the high volumes of applications we are unable to respond to every application.