Social Media Marketing Analyst

Job Summary

A company is looking for a Social Media Marketing & Analyst.

Key Responsibilities:

• Develop performance dashboards and reports to track social media KPIs and provide data-driven recommendations
• Monitor and analyze organic content effectiveness and collaborate on B2B aligned content
• Plan and manage paid social campaigns, optimizing targeting and tracking for lead generation

Required Qualifications:

• 3-5 years of experience in social media analytics and campaign execution
• Proven experience with B2B social media campaigns for SaaS or IT products
• Proficient in LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• Familiarity with marketing automation and CRM tools such as Salesforce or HubSpot