Social Media Growth Strategist - job 1 of 2

Job Summary

A company is looking for a Social Media Growth Strategist to enhance its social media presence and drive engagement through data-driven strategies.

Key Responsibilities

• Manage and optimize social media campaigns to achieve measurable business outcomes
• Develop tailored content strategies to engage and expand target audiences using data analytics
• Design and produce dynamic, platform-specific content, including video and interactive campaigns

Required Qualifications

• 3-5 years of brand-side social media experience with a focus on B2C or travel/lifestyle brands
• Proven track record of using data to demonstrate the ROI of social media campaigns
• Hands-on experience with AdRoll, Meta Ads Manager, and Google Ads for paid campaigns
• Proficiency in analytics tools like Google Analytics and social media insights
• Experience with influencer marketing and emerging social media platforms is preferred