(Medior/ Senior) CRM Specialist

We are snuggs, an investor-backed European leader in innovative period underwear, regular underwear, and bras. Our team of 50+ operates from offices in Prague, London, Berlin, Munich, and Amsterdam. As we enter an exciting scale-up phase, we offer motivated builders and doers unique opportunities for self-fulfillment.

Since 2019 we have been expanding our community of over 700,000 satisfied customers across Europe with whom we build strong relationships based on trust and openness. Our brand is based on values of expertise, naturalness, dignity, and kindness to ourselves, others, and the planet.

Your responsibilities at snuggs:

We are looking for a CRM Specialist to join our marketing team and drive customer engagement, retention, and lifetime value through strategic email campaigns and automation. This is a newly created role designed to strengthen our relationship with customers and optimize communication flows within our DTC (Direct-to-Consumer) business model.

• Develop, execute, and optimize email marketing campaigns (campaign emails, transactional emails, automated flows).
• Segment customers and tailor messaging to enhance engagement and retention.
• Analyze customer journey data to improve email performance and conversions.
• Oversee the technical setup of email campaigns within the emailing tool.
• Track key performance indicators (KPIs) such as retention rate, lifetime value (LTV), number of orders, and email open rates.
• Collaborate with marketing and design teams to create visually appealing and effective emails.
• Work with Klaviyo, Shopify, Excel, and BI tools to monitor and improve CRM performance.

We’re excited by people who share a deep commitment to sustainability and want to make a real difference for our planet. If you’re the kind of person who takes initiative, works well with others, and tackles challenges with a positive outlook, we think you'll feel at the right place here.

And if you also bring the skills and experience below, there’s a good chance this could be the start of something amazing!

• Minimum 3 years of experience in CRM, email marketing, or a related field.
• Strong understanding of customer segmentation, email conversions, and automation.
• Data-oriented mindset with a keen eye for tracking campaign performance.
• Experience in setting up and managing emails in Klaviyo or similar CRM tools.
• Proficiency in Excel and BI tools for data analysis and reporting.
• A sense of visual aesthetics to ensure appealing email designs.
• Experience in Shopify or other e-commerce platforms.

• Significant discount on our products🧡
• A chance to join a mission-driven, innovative company in a rapid growth phase🚀
• Exciting work with strong impact on the company development📈 
• Refreshments in the office🥗
• Regular company retreats (teambuilding, company gatherings)👯
• Personal educational budget for self-development🧑‍🎓
• 25 vacation days + 3 sick days a year🏝️
• Hybrid working model🏢🏠
• Offices in Prague, Amsterdam, Berlin and London. Our Prague office has a small garden where we love to work or meet in the summer☀️

We’re excited to meet candidates who share our passion and values! Apply today and become part of snuggs’ journey to redefine period comfort.