Senior Creative Director

Situation is a leading marketing and advertising agency specializing in live experience-based brands, including Ringling Bros., The Lion King, Empire State Building, Wicked, and The Metropolitan Opera. We create groundbreaking campaigns that captivate audiences and drive cultural conversation.

What You’ll Do

We’re seeking a Senior Creative Director with a strategic, copy-driven background to lead storytelling and brand strategy for some of the world’s most iconic productions and attractions.

This role demands both a big-picture thinker and a hands-on creative leader—someone who can craft compelling narratives, push creative boundaries, and ensure work is both artistically bold and commercially effective. You’ll oversee multi-platform campaigns, manage a team of creatives, and collaborate closely with internal teams and client stakeholders to deliver fresh, engaging work that aligns with business goals.

Our office is located in midtown Manhattan and we are currently working in-office three days per week.

Sample Day-to-Day Responsibilities

• Lead creative strategy and execution for premier theatrical and attractions clients.
• Develop and present bold, insight-driven concepts that drive audience engagement and ticket sales.
• Refine and elevate brand voice and storytelling, ensuring consistency across platforms.
• Challenge creative thinking, pushing ideas beyond the expected.
• Act as the primary creative contact, ensuring alignment between client goals and campaign execution.
• Stay ahead of cultural and industry trends, bringing fresh insights into the work.
• Mentor and develop creative team members, fostering collaboration and high standards.
• Oversee client presentations, articulating creative vision with confidence and clarity.
• Work closely with Client Services and Project Management to align creative work with budgets and resources.
• Travel nationally and internationally to support campaign activations and creative execution.
• Be available for key campaign moments, including nights, weekends, or holidays as needed.

• 10+ years of creative leadership experience in an agency or entertainment marketing setting.
• A strategic, copy-driven mindset, with expertise in brand storytelling and campaign messaging.
• A strong portfolio showcasing high-impact, multi-platform campaigns.
• Exceptional client-facing and leadership skills, with a track record of mentoring creative talent.
• The ability to sell big ideas and inspire confidence in clients and teams.
• A sharp balance between creative vision and practical execution.
• Experience managing large-scale projects, production budgets, and resource planning.
• A track record of delivering award-winning creative that drives measurable results.

We offer a competitive base salary and a range of benefits and perks:

• Salary range: $125,000 - $140,000 per year, commensurate with experience
• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene

We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune.

Our Company

We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like WICKED on Broadway, MJ on Broadway, The Metropolitan Opera, and Cirque du Soleil.

Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies.