PPC Specialist

About Us:
Step into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and healthcare providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.  

Key Responsibilities:

• Manage and optimise PPC campaigns on search, display, and social media platforms.
• Conduct keyword research and adjust strategies based on campaign performance.
• Write effective ad copy and collaborate on creating display ads.
• Allocate and manage campaign budgets to maximise cost-efficiency.
• Analyse performance data and prepare regular reports.
• Conduct A/B tests to improve ad performance.
• Collaborate with marketing and sales teams to align PPC strategies.
• Stay updated on industry trends and platform features.

Qualifications:

• Proven experience in managing PPC campaigns on Google Ads, Bing Ads, and social media.
• Experience in B2B SaaS would be preferred.
• Strong knowledge of digital marketing concepts and analytics.
• Experience with Google Analytics and campaign reporting.
• Proficiency in Excel and data analysis.
• Strong communication skills and team collaboration.
• Ability to manage multiple tasks and meet deadlines.

Team & Reporting Structure:

You will be joining a close-knit Marketing and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.