Principal Enterprise Architect - Marketing

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

About Digital Technology:

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth.

We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. 

Ultimately, we strive to make the world work better for our employees and customers when you work in ServiceNow Digital Technology, you work for them. 

Role:

The Principal Enterprise Architect will play a key role in helping the Digital Marketing and Digital Technologies leadership  team realize its future business capabilities by driving the definition and adoption of architecture principles, industry best practices, and design patterns across Marketing and Go-to-Market functions.

What you get to do in this role:   

• Lead strategic conversations with Marketing business and IT executives, guiding the team towards key business outcomes through digital maturity and transformation.
• Influence stakeholders and assist in designing and shaping future programs.
• Establish and maintain the three-year target state reference architecture.
• Define technology and process standards to be utilized by solution architects and Product/Engineering team for implementation.
• Collaborate with the Enterprise Architecture function to ensure alignment with technology and information governance processes.
• Ensure that application and solution designs adhere to enterprise architecture standards and the enterprise reference architecture.
• Participate in detailed evaluations of new technology platforms and provide actionable recommendations.
• Track and manage technical debt, application rationalization ensuring its remediation.
• Advocate for and improve technology strategy, frameworks, standards, and best practices across the enterprise.
• Serve as the go-to expert on processes and systems, and mentor colleagues to foster knowledge-sharing.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Experience in designing and architecting marketing technologies, with a strong grasp of the Marketing, Go-to-Market, and analytics landscape. 
• Strong and deep technical expertise across applications, data, infrastructure, and integrations as well as strong domain knowledge on what is “best in class” digital experience for Enterprise products.
• Good understanding of MarTech /AdTech stacks, CMS, CDP, CRM, A/B testing, Headless CMS, personalization, Marketing Automation, UX/UI design and modern web/mobile development practices.
• Understanding of the Digital and Marketing landscape as it pertains to MarTech, AdTech, Digital Acquisition, SEO and SEM and how it works together in a customer journey.
• Experience in content management, developing engagement and experience systems, and staying informed about innovations in marketing technology, including generative AI and chatbots 
• Demonstrated success in an architect role, leading the design of technology architectures, workflows, best practices, and governance frameworks. 
• Expertise in delivering phased solutions that address immediate business needs while advancing long-term strategic goals.  
• Adept at tailoring communication for different audiences, from high-level executive summaries to in-depth technical discussions with practitioners.  
• Utilize deep knowledge of digital technologies and best practices to shape technical strategies, guide software development, provide technical support, and optimize tool usage for efficiency.  
• Proficient in developing and maintaining business architecture models, roadmaps, business capabilities, and standards.  
• Continuously monitor and analyze business performance metrics to identify areas for improvement and application rationalization.
• Experience with Adobe products, Microservices and ServiceNow products is preferred
• Led the strategy and execution of the enterprise application architecture strategy, ensuring it aligns with business goals and evolving technology trends.  
• Collaborate with business and IT stakeholders to gather functional requirements and translate them into comprehensive architectural designs.

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Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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