Growth Marketing Manager
About Sentry
Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster so we can get back to enjoying technology.
With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products.
Sentry embraces a hybrid work model, with Mondays, Tuesdays, and Thursdays set as in-office anchor days to encourage meaningful collaboration. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.
About the role
As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts.
In this role you will
- Own and lead our multi-channel digital strategy and budget across paid channels (SEM, paid social, content syndication, display, etc.)
- Build out community partnerships and grow our influencer marketing program
- Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals
- Be both hands-on and strategic, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Strategize with Product Marketing to understand funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Monitor market trends and competitors, recommending actions to improve the site’s discoverability
You’ll love this job if you
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience
- Proven ability to take projects from 0 to 1, scaling growth initiatives that drive measurable impact.
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
Qualifications
- 7+ years of marketing, 5+ years optimizing paid media campaigns in SaaS, 3+ years in product-led growth, ideally marketing to a technical audience.
- Strong ability to connect digital marketing strategies to customer journeys
- Growth mindset with a drive to unlock new channels, partnerships, and influencers
- Proficiency in paid search (Google Ads) and paid social (Twitter, Reddit, LinkedIn) targeting technical audiences
- Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
- Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
- Desire to get hands-on to stay sharp, but ability to manage relationships with vendors and collaborating with internal stakeholders
- Meticulous attention to detail with strong project management skills
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $130,000 to $160,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.
Equal Opportunity at Sentry
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io.
Want to learn more about how Sentry handles applicant data? Get the details in our Applicant Privacy Policy.
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By
Sentry
As one of the largest and most secure mutual business insurance companies in the nation, we know how important it is to attract—and retain—talented, hardworking individuals. That’s why we offer you opportunities to grow professionally and personal...
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