Senior Product Marketing Specialist - job 2 of 6

Job Summary

A company is looking for a Senior Product Marketing Specialist to lead strategic initiatives in product positioning and go-to-market plans.

Key Responsibilities:

• Lead the development and refinement of product value propositions based on market research and customer insights
• Architect and execute comprehensive go-to-market strategies for feature releases and track KPIs for success
• Collaborate with sales leadership to equip teams with tools and messaging for effective product positioning

Required Qualifications:

• Minimum 3-5 years of experience in Product Marketing, preferably in higher education courseware
• Deep understanding of the higher-ed technology product lifecycle and experience with product launches
• Proven success in developing and executing innovative go-to-market campaigns
• Bachelor's degree in marketing, business, communications, or a related field
• Experience in sales enablement and training