Senior Customer Lifecycle Marketing Manager

Job Summary

A company is looking for a Senior Customer Lifecycle Marketing Manager.

Key Responsibilities

• Lead customer lifecycle mapping and identify opportunities for automation and personalized engagement
• Design and launch multi-channel marketing campaigns including email, SMS, and push notifications
• Define and track customer lifecycle metrics and continuously optimize initiatives through A/B testing

Required Qualifications

• 8+ years of experience in lifecycle, CRM, or related marketing field
• Hands-on experience with CRM platforms such as Braze, Iterable, HubSpot, or Salesforce Marketing Cloud
• Proven success in driving revenue growth through lifecycle monetization strategies
• Experience with marketing automation platforms and analytics tools like Google Analytics or Amplitude
• Experience in SaaS and/or e-commerce