Segment Marketing Manager

Job Summary

A company is looking for a Segment Marketing Manager for the Private Sector.

Key Responsibilities

• Lead the development and execution of integrated marketing strategies to drive brand awareness and demand across key private sector markets
• Manage campaign timelines, deliverables, and performance reports to ensure alignment with business goals
• Create and execute multi-channel campaigns to generate and nurture high-quality leads in collaboration with the regional digital marketing team

Required Qualifications

• 8 years of marketing experience, including 5 years in B2B marketing focused on digital and demand generation
• Strong marketing generalist background with experience in both traditional and digital tactics
• Proven success in partnering with sales teams and internal marketing groups to develop strategies
• Experience managing lead pipelines and optimizing digital channels such as SEO, SEM, and social media
• Bachelor's degree in marketing, business, or a related field, or equivalent experience