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Senior Analyst, Customer

Company Description

About SEEK

At SEEK, we serve a noble purpose: to help people live more productive and fulfilling working lives and to help organisations succeed.

By joining us, you’ll be part of a multinational technology business that is far-reaching with a start-up working culture that focuses on a set of collaborative values and appreciates dynamic cultures. SEEK is a place where potential meets possibility – it’s where your career aspiration and our purpose can make great things happen.

Why join us?

We’re looking for people who thrive in dynamic teams, appreciate progressive industries, and enjoy tackling regular new challenges in a large-scale, modern, and agile environment. As one of Asia Pacific’s largest tech companies, you’ll contribute to multilingual systems, solving high-impact problems to the benefit of millions of people within the region. Expect a great investment in your career development with access to workshops, conferences & courses while you work alongside seasoned experts. Be part of a fast-growing company with a strong culture and clear purpose, innovation and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and be part of a great team.

Job Description

The Role

This is a key enabling role within SEEK's well-established data analytics function, which was named a semi-finalist in the Centre of Business Analytics (Melbourne Business School) 2023 Practice Prize!

As a team, we are data and analytics experts who get marketing and are great at distilling commercial problems to create high-impact insights and/or enable business outcomes.

In this role, you will play an important part in delivering customer-focused analytics for marketing and chip in to key critical initiatives across the organisation.

We are looking for a structured thinker with experience in customer analytics and its application through marketing channels, as well as a validated experience of providing analytics expertise in cross-functional project teams, helping drive insight to action.

Key Responsibilities

  • Data analysis and insight generation. Collect, analyse, report and interpret data from various sources to generate insight on marketing performance, campaign efficiency, and customer behaviour. Collaborate with a wide range of collaborators to understand their objectives and deliver analytics that is actionable and drives value.
  • Cross-functional collaboration. Work closely with marketing teams to understand their data objectives and priorities. Represent marketing in cross functional data projects. Participate in cross-functional projects to delivery data-driven insights into marketing strategy and execution.
  • Continuous improvement and innovation. Keep tabs on industry trends, new technologies, and best practices in customer analytics. Find opportunities for process improvements, automation, and innovation to improve analytics capabilities and deliver efficiency.
  • Employment market insight. Stay ahead and communicate insights of the employment market by keeping an eye on demographic, policy and economic trends that impact the employment sector.
  • Data quality and assurance. Follow established quality assurance standards, ensuring the accuracy, integrity, and consistency of analytical output

Qualifications

Essential Qualifications, Skills and Experience

  • Experience in a data analytics role that delivers tangible business outcomes, preferably within a marketing or commercial environment.
  • Excellent written and verbal communication skills, with the ability to present data and insights to both a technical and non-technical audience.
  • Excellent problem-solving skills with a keen attention to detail.
  • Proficient in data manipulation and statistical analysis using SQL, R, Python or similar programming languages.
  • Experience working with large scale data platforms (e.g., DWH/relational databases, AWS/Azure).
  • Experience with visualisation tools (e.g., Tableau, Power BI, Qlikview).
  • Ability to work collaboratively within a team environment, prioritise tasks, and manage multiple projects simultaneously.
  • Comfortable collaborating and building strong relationships across diverse teams, especially with non-technical stakeholders.
  • Tertiary qualification in a relevant commercial or quantitative discipline (e.g., commerce, marketing, economics, mathematics, technology).

Other Qualifications, Skills and Experience

  • Experience working across the marketing/advertising technology ecosystem a plus (eg, Google Analytics, BigQuery, CDP, Amplitude, Salesforce CRM, Salesforce Marketing Cloud).
  • Understanding of sophisticated analytics techniques and procedures (e.g., predictive analytics, statistical modelling) and applied knowledge of ‘when’ and ‘how’ to apply these appropriately.
  • Understanding of digital marketing metrics and analytics techniques.
  • Experience in marketing campaign measurement techniques and approaches to experimentation.

Additional Information

Perks and benefits

At SEEK we offer:

  • Support of flexible working, including a mix of office and work from home days depending on your role.
  • The opportunity to work from anywhere for up to 4 weeks per financial year
  • Casual dress – every day

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those with eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

Average salary estimate

$75000 / YEARLY (est.)
min
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$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Analyst, Customer, Seek

As a Senior Analyst, Customer at SEEK in Kuala Lumpur, Malaysia, you'll have the exciting opportunity to make a real impact in a rapidly evolving data analytics environment. Here, we believe that our work can help people lead more productive and fulfilling lives, and we need your expertise to bring our customer-focused analytics to life. In this pivotal role, you will dive deep into data analysis to generate high-impact insights that will directly influence our marketing strategies. Your ability to collaborate across various teams will be crucial as you work with marketing experts to understand their data needs and deliver actionable insights that drive tangible business results. We're not just looking for someone who can manipulate numbers; we want a structured thinker with a penchant for innovative problem-solving and continuous improvement. By staying ahead of industry trends and technologies, you'll find ways to enhance our analytics capabilities, helping us maintain our edge in the competitive landscape. Additionally, your understanding of the employment market will be beneficial as you communicate demographic and economic insights that influence our work. Join us and be a part of a purpose-driven company that values diversity, creativity, and the potential for everyone to thrive. This isn’t just a job; it's a chance to grow your career while making a meaningful difference every day.

Frequently Asked Questions (FAQs) for Senior Analyst, Customer Role at Seek
What are the key responsibilities of a Senior Analyst, Customer at SEEK?

As a Senior Analyst, Customer at SEEK, your main responsibilities will include data analysis and insight generation, collaborating with marketing teams, continuous improvement and innovation in analytics, staying updated with employment market insights, and ensuring data quality and assurance. You will collect, interpret, and report data to create actionable insights that enhance marketing performance and customer engagement.

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What qualifications do I need to apply for the Senior Analyst, Customer position at SEEK?

To apply for the Senior Analyst, Customer role at SEEK, you should have experience in a data analytics role, preferably in a marketing or commercial context. Essential skills include proficiency in SQL, R, or Python, as well as experience with visualization tools like Tableau or Power BI. A tertiary qualification in a relevant quantitative field such as commerce, economics, or mathematics is also required.

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How does SEEK support career development for a Senior Analyst, Customer?

SEEK is dedicated to your career development as a Senior Analyst, Customer. You'll have access to workshops, conferences, and courses that help you grow your skills in data analytics and marketing. The fast-paced environment encourages innovation, allowing you to engage with seasoned experts who can mentor you on best practices and emerging trends in the industry.

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What kind of projects will I be working on as a Senior Analyst, Customer at SEEK?

In your role as a Senior Analyst, Customer at SEEK, you will work on cross-functional projects that focus on delivering data-driven insights into marketing strategy and execution. You'll be involved in analyzing customer behavior, measuring campaign efficiency, and leveraging data to enhance marketing objectives, providing high-impact contributions to the business.

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Can you describe the team culture at SEEK for the Senior Analyst, Customer role?

SEEK fosters a collaborative and inclusive team culture that values innovation and diverse perspectives. As a Senior Analyst, Customer, you will be part of a dynamic environment where your ideas are welcomed, and you're encouraged to contribute actively to the team's success. SEEK's commitment to wellbeing and inclusion ensures that all voices are heard, making it a great place to grow professionally.

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Common Interview Questions for Senior Analyst, Customer
What analytical tools have you used in your previous roles as a Senior Analyst?

In answering this question, be prepared to highlight your proficiency in tools like SQL for data manipulation, R or Python for statistical analysis, and visualization tools like Tableau or Power BI. Discuss specific projects where you've utilized these tools to derive insights and demonstrate tangible business outcomes.

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Can you explain a situation where your analysis led to significant business decisions?

Provide a specific example where your analytical work directly influenced a strategic decision. Detail the problem, your analytical approach, the insights gathered, and how those insights were implemented to drive positive business outcomes. Focus on the measurable impact your analysis had.

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How do you ensure data quality and integrity in your analytical work?

Discuss the importance of following established quality assurance protocols to maintain accuracy and integrity in analytical outputs. Share your experience with data validation techniques, and tools or practices you implement to prevent errors in data analysis.

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What do you think is the biggest trend in customer analytics right now?

Stay informed about current trends in customer analytics. You might mention the rise of predictive analytics or the integration of artificial intelligence in data analysis. Explain how these trends affect decision-making and the importance of adapting to remain competitive in the industry.

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How do you manage collaboration with non-technical stakeholders?

Talk about your communication skills and how you tailor your presentations to suit different audiences. Emphasize the importance of understanding their needs, using clear language, and providing visual aids to help translate complex data insights into actionable business strategies.

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Describe your experience with cross-functional team projects.

Highlight your ability to work across disciplines and your experiences working with diverse teams. Discuss specific projects where you collaborated with marketing, finance, or product management teams to drive data-driven insights and the outcomes of those collaborations.

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What is your experience with digital marketing metrics?

Your answer should demonstrate a solid understanding of key digital marketing metrics like conversion rates, customer acquisition costs, and return on investment. Provide examples of how you've measured and used these metrics in your previous roles to gauge campaign effectiveness.

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How do you prioritize multiple analytics projects?

Discuss your organizational and time-management skills. Share your approach to assessing project urgency and importance, utilizing tools or frameworks that help you prioritize tasks, and ensure that deadlines are met without compromising the quality of analysis.

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What methods do you use for visualizing data?

Mention specific visualization tools like Tableau, QlikView, or Power BI. Discuss how you choose the correct visualization to effectively convey your insights and enhance understanding, as well as your experience in creating dashboards for stakeholders.

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How do you stay updated on industry trends and data analytics advancements?

Explain your commitment to continuous learning. Mention the resources you utilize such as industry publications, webinars, workshops, and professional networks to stay abreast of the latest developments in data analytics and customer insights.

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105 jobs
MATCH
VIEW MATCH
CULTURE VALUES
Customer-Centric
Mission Driven
Dare to be Different
Diversity of Opinions
Friends Outside of Work
Startup Mindset
Emails over Meetings
Transparent & Candid
Growth & Learning
BENEFITS & PERKS
Medical Insurance
Learning & Development
Paid Holidays
Paid Sick Days
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 28, 2025

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