Search Engine Marketing Manager - job 2 of 5

Job Summary

A company is looking for a Search Engine Marketing Manager.

Key Responsibilities

• Develop and implement comprehensive paid search strategies to achieve traffic, lead generation, and revenue goals
• Conduct keyword research, optimize bids, and create compelling ad copy to enhance campaign effectiveness
• Analyze campaign performance, provide actionable insights, and manage budgets for optimal returns

Required Qualifications

• 3-5 years of experience managing paid search campaigns, preferably in telehealth or health & wellness
• Proven track record in driving ROI through PPC campaigns, especially with Google Ads and Microsoft Advertising
• Strong analytical skills and proficiency with tools like Google Analytics and SEMrush
• Expertise in keyword research and audience targeting
• Google Ads Certification and/or Microsoft Advertising Certification is highly preferred