Social Media Insights Analyst

ROLE: INSIGHTS ANALYST - SOCIAL MEDIA
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW: 

The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking. 

Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.

At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.

ROLE OVERVIEW

This isn’t a traditional team, and your role is anything but traditional.  As the Kitchen’s Insights Analyst, you’re an expert in social media, with your finger on the pulse of what’s happening across the internet and offline culture. You’re curious, digging into trends as they emerge and helping to predict the next challenge on TikTok, trend on Instagram, or conversation moment on Twitter. You use instincts and analytics to decide which moments have potential to become ideas, and you work with your manager, the team’s strategist, to determine how those moments become briefs. You have your own interests and passions (including a passion for food trends), but a key part of your job is an ability to be broadly curious about a wide range of trends – from online gaming to recipes, meme culture, and seasonal conversations. You’re able to filter through the noise and find what’s meaningful and bring it to your team as inspiration.

CORE RESPONSIBILITIES 

• SOCIAL LISTENING: You’ll need to keep your finger on the pulse of the internet. You have experience with at least one social listening tool and understand how to measure sentiment and track trending topics. You have your own system and approach to monitoring trends and moments online that you will bring to the team.
• TECHNICAL EXPERIENCE: You have experience in at least one major social media management suite (i.e. Talkwalker, Sprout Social, Hootsuite, Buffer, etc.). You have an excellent understanding of the insights and reporting tools available within these programs and how you’ll use them in your job.
• INNOVATION: You’re aware of and constantly thinking about new ways to track conversations online. You stay informed and at the leading edge of digital media and the latest social platforms.
• COLLABORATION: You work with others to make the work better. You’re happy to analyze trends others bring to the table. You’re not precious or protective of the work you do. You’re willing to work across functions and help others succeed.
• IDEATION: You enjoy the creative process. You might not consider yourself a “creative” by role or title, but you like to be a part of the ideation process and you enjoy contributing ideas.
• REPORTING: You know how success is measured online, and you know how to craft a story about an idea’s success. You’re connected to the metrics and measures of social media and are savvy enough to find insights about performance

EXPERIENCE & SKILLS

• 4+ years relevant experience working in a related role or capacity. You have experience in digital/social media with a proven track record of insights that have turned into responsive content or pr-planned ideas.
• Extensive knowledge and work experience in social media, with experience across all the major platforms (Twitter, Facebook, Instagram, TikTok, as well as Pinterest)
• You’re culturally connected – with a keen sense of what’s going on in online culture.
• You understand the brand audiences/targets and digital media targeting.
• You’re technologically savvy, with an understanding of the tools used to mine insights and monitor social performance.

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.