Senior SEM Expert

Remote position within Argentina or Uruguay

We are seeking a highly skilled Senior Search Engine Marketing (SEM) Expert to join the dynamic team of one of our partners. This critical role will focus on leveraging Google Ads to drive our catalog-based advertising efforts and significantly increase the visibility of our extensive product range. The ideal candidate will have substantial experience managing large-scale budgets and executing campaigns that resonate with our target market.

Qualifications: 

- Proven track record as an SEM expert with deep expertise in managing Google Ads campaigns.

- Demonstrable experience handling substantial monthly ad spending ($100k+) effectively.

- Extensive knowledge of catalog-based advertising with high SKU volumes.

- Strong analytical skills with the ability to interpret data and produce actionable insights.

- Excellent communication skills, both written and verbal.

- Ability to work independently and thrive in a fast-paced, results-oriented environment.

Key Responsibilities: 

- Develop, implement, and manage comprehensive SEM campaigns on Google Ads aimed at the target audience of crafters and micro-businesses.

- Strategically handle a $100k+ monthly ad spend to maximize reach, engagement, and conversion across our extensive catalog of over 10,000 SKUs.

- Conduct in-depth keyword research and selection to optimize ad performance and tailor campaigns to community needs and preferences.

- Design and execute persuasive ad copy and creative assets to attract and convert the target market effectively.

- Monitor and analyze campaign performance metrics, including CTR, conversion rates, and ROAS, to identify areas for improvement and implement data-driven optimization strategies.

- Perform A/B testing to assess and refine ad components, such as headlines, images, and calls to action.

- Collaborate with cross-functional teams to align SEM strategies with overall marketing initiatives and ensure cohesive brand messaging.

- Stay abreast of industry trends, emerging technologies, and algorithm updates to maintain a competitive edge in digital advertising.

About RYZ Labs:

RYZ Labs is a startup studio built in 2021 by two lifelong entrepreneurs. The founders of RYZ have worked at some of the world's largest tech companies and some of the most iconic consumer brands. They have lived and worked in Argentina for many years and have decades of experience in Latam. What brought them together is the passion for the early phases of company creation and the idea of attracting the brightest talents in order to build industry-defining companies in a post-pandemic world.

Our teams are remote and distributed throughout the US and Latam. They use the latest cutting-edge technologies in cloud computing to create applications that are scalable and resilient. We aim to provide diverse product solutions for different industries, planning to build a large number of startups in the upcoming years.

At RYZ, you will find yourself working with autonomy and efficiency, owning every step of your development. We provide an environment of opportunities, learning, growth, expansion, and challenging projects. You will deepen your experience while sharing and learning from a team of great professionals and specialists.

Our values and what to expect:

- Customer First Mentality - every decision we make should be made through the lens of the customer.

- Bias for Action - urgency is critical, expect that the timeline to get something done is accelerated.

- Ownership -  step up if you see an opportunity to help, even if not your core responsibility. Humility and Respect - be willing to learn, be vulnerable, and treat everyone who interacts with RYZ with respect.

- Frugality - being frugal and cost-conscious helps us do more with less.

- Deliver Impact - get things done in the most efficient way. 

- Raise our Standards - always be looking to improve our processes, our team, and our expectations. The status quo is not good enough and never should be.