SEO Strategist

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.  
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position

We are currently seeking a highly skilled and detail-oriented SEO Strategist to join our onboarding team. The ideal candidate will bring a deep understanding of technical SEO, website structure, content migration, and content optimization, contributing to the success of our clients' digital presence. The successful candidate will be expected to proactively contribute to any additional responsibilities assigned by the company, demonstrating flexibility and a collaborative approach to meet evolving needs.

As an SEO Strategist at RYNO Strategic Solutions, you will play a crucial role in onboarding new clients, seamlessly integrating website and SEO services, and optimizing digital assets for maximum visibility and performance. Your expertise in technical SEO, content migration, and content optimization will be pivotal in driving successful SEO campaigns.

Position Responsibilities

• Conduct city research to better understand the client’s service area for local SEO
• Gather information provided by the client to understand business objectives and target audience
• Conduct thorough website audits to identify technical SEO issues, content gaps, and opportunities for improvement
• Develop comprehensive SEO strategies tailored to client goals and industry best practices
• Possess a strong understanding of website structure and architecture to effectively plan and execute SEO initiatives
• Oversee content migration processes, ensuring a smooth transition while maintaining or enhancing SEO performance
• Implement and manage redirects to preserve and enhance website rankings during structural changes
• Conduct keyword research to identify target keywords and phrases for content optimization
• Collaborate with content creators to implement on-page SEO best practices, ensuring high-quality, relevant, and engaging content
• Collaborate with content creators to have new content written for the website
• Collaborate closely with the SEO Analyst team to ensure practices used during the onboarding process are performing well for the campaign
• Conduct rigorous quality checks to ensure the accuracy and effectiveness of implemented SEO strategies
• Monitor and troubleshoot technical issues promptly, working closely with cross-functional teams to resolve any issues
• Review content thoroughly after it is migrated to ensure accuracy
• Other duties as assigned by management

• 2+ years of hands-on experience in SEO strategy and implementation required
• Digital marketing agency experience preferred
• In-depth knowledge of technical SEO, website structure, content migration, redirects, and content optimization
• Familiarity with SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush)
• Excellent communication skills and the ability to collaborate effectively
• Strong analytical and problem-solving skills, with a keen eye for detail
• Proactive approach to staying abreast of industry trends, algorithm updates, and emerging SEO best practices
• Local SEO experience with proven results to showcase success preferred
• Demonstrated experience in successfully managing and implementing SEO strategies for diverse clients
• Proven ability to navigate complex technical SEO challenges and provide effective solutions
• Experience in conducting in-depth keyword research and implementing on-page SEO best practices
• Strong project management skills to ensure timely and successful execution of SEO initiatives
• Experience with WordPress and basic HTML knowledge

The total compensation for this salaried and non-exempt opportunity includes a base salary range of $60,000 to $65,000, the potential for bonuses, plus benefits. This is our target compensation range and is subject to multiple factors, including role, level, experience, and location. This role is eligible for a quarterly performance-based bonus. Bonus eligibility is based on performance metrics and company results. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 10 paid holidays to enjoy throughout the year
• Paid days for a Cause to give back to your community
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leadership and career advancement opportunities 
• Anniversary rewards to celebrate milestones 
• Inclusion, Diversity, Equity & Access (IDEA) Committee 
• Awesome team merch! 

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.  

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.  

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.