Sr. Product Manager - Growth (Remote)

To apply for the Sr. Product Manager - Growth position at Rula, you should possess 4+ years of experience in a dedicated Product Manager role and demonstrate a track record of successfully shipping products from inception to launch. Your background should ideally include 2+ years of experience with Marketing Technology stacks and a strong ability to collaborate with diverse stakeholders, especially those in marketing, ensuring you can effectively understand their challenges and design appropriate solutions.

As a Sr. Product Manager - Growth at Rula, you'll enjoy a fully remote work environment that promotes a healthy work-life balance. We understand the importance of personal commitments alongside professional goals, which is why we offer flexible working hours to accommodate your lifestyle. Furthermore, you'll receive an attractive pay package and comprehensive health benefits as part of our team.

In the role of Sr. Product Manager - Growth at Rula, you'll play a key part in advancing our mission to improve mental healthcare accessibility. Your responsibilities will include designing and delivering programs aimed at boosting patient and provider engagement, thereby directly impacting our overall mission of treating the whole person and making mental health support more accessible to thousands of individuals in need.

As the Sr. Product Manager - Growth at Rula, your main responsibilities involve owning technology initiatives that foster growth for both patients and providers. You'll focus on output-driven programs such as website conversion optimization, SEO strategies, and referral program development. A significant aspect of this role is collaborating with design, engineering, and marketing teams to ensure smooth execution and delivery of projects while managing timelines effectively.

At Rula, we are committed to transparency regarding pay ranges for the Sr. Product Manager - Growth position. In addition to attractive pay, you will enjoy full health benefits, including medical, dental, vision, life, and disability coverage. We also offer a 401(k) plan, generous paid time off policies, and wellness initiatives to promote not just your professional growth but your overall well-being.

As a Sr. Product Manager - Growth at Rula, you will engage in various exciting projects like improving SEO for better online visibility, optimizing website conversions to enhance user experiences, and establishing referral programs that directly correlate to our growth strategy. Each project will require you to leverage analytical skills to produce insights that drive user growth and improve our service offerings.

Rula takes employee well-being seriously. As part of our team, you will benefit from various initiatives designed to support both your physical and mental health. Our comprehensive benefits package includes an Employee Assistance Program, wellness events, generous time-off policies, and a new hire home office stipend. We also emphasize a culture of inclusion and community, ensuring every employee feels valued and supported.

When answering this question, focus on a specific product experience, detailing how you identified a market need and provided solutions. Highlight your role in coordinating with different teams and how you managed the timeline from idea generation to launch, showcasing any key metrics that reflected the success of the product.

Discuss your approach to website conversion optimization by identifying the importance of user data analytics and customer feedback. Share specific tools or frameworks you’ve used and any A/B testing results that led to improved conversion rates. This demonstrates your analytical skills and understanding of competitive marketing strategies.

Explain how critical it is to involve stakeholders from the outset of product development. Provide examples of how you have facilitated workshops or feedback sessions to gather insights, ensuring that all perspectives are considered and that the final product aligns with business objectives and user needs.

Speak about your experience working with various Marketing Technology tools. Provide examples of how you implemented or integrated these technologies to improve marketing effectiveness or efficiency. Be specific about the tools you used and the outcomes achieved.

Choose a specific example where your strategic changes led to measurable improvements in metrics, such as user engagement or revenue growth. Use quantifiable results to support your answer, demonstrating your analytical capability and direct impact on the company’s success.

Describe your framework for prioritizing product features, which might include user feedback, market research, and strategic business goals. Include tools you use for this process and how you ensure that the prioritization aligns with both customer needs and business objectives.

Explain your understanding of A/B testing, emphasizing how you determine testing variables, segment your audience, and analyze results. A solid answer will touch on previous A/B tests you've conducted, their objectives, and the data-driven insights gained from the outcomes.

Highlight your communication and negotiation skills when managing conflicting priorities. Share how you establish a clear understanding of project goals with all stakeholders and how you might use data to justify prioritization decisions to reach a consensus.

Discuss your belief in the importance of customer feedback throughout the product lifecycle. Provide examples of how you have collected and analyzed feedback, how it influenced product iterations, and how it ultimately contributed to the success of a product launch.

Outline your strategies for keeping relevant in the ever-evolving field of product management. This could include attending industry conferences, participating in webinars, following influential thought leaders online, and engaging in professional networks. Our goal is to ensure you emphasize your commitment to continuous learning.