36432996147 - Amazon PPC Specialist

Amazon PPC Strategy & Execution:

• Develop, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive revenue growth.
• Conduct keyword research, bid adjustments, and A/B testing to enhance ad performance.
• Analyze campaign performance and generate reports with actionable insights.
• Monitor and adjust budgets to maximize return on ad spend (ROAS).
• Stay up-to-date with Amazon Advertising best practices, trends, and algorithm changes.
• Performance Analysis & Growth Strategy:
• Work with team to analyze ad performance, optimize budgets, and implement data-driven strategies.
• Identify and execute growth opportunities for new product launches, promotions, and cross-border expansion.
• Conduct market and competitive analysis to stay ahead of trends and category shifts.
• Cross-Functional Collaboration:
• Work closely with supply chain, creative, and marketing teams to ensure seamless execution of advertising initiatives.
• Report key performance metrics and insights to leadership, making data-backed recommendations.

• 3+ years of experience in PPC campaign management, preferably with personal care/beauty background experience.
• Expertise in Amazon platform
• Strong analytical skills and experience with Amazon, data tracking, and reporting.
• Ability to develop strategies for retargeting, lookalike audiences, and conversion optimization.
• Experience in eCommerce or direct-to-consumer (DTC) brands is a plus.
• Passion for wellness, skincare, and sustainability is a bonus.