Brand Activation Specialist

About the Role
Greenbriar Partners, a Dallas-based restaurant holdings company ( www.greenbriarholdings.com ), is seeking a creative, strategic Marketing Specialist to lead social media and content efforts across multiple emerging, fast-casual restaurant brands in its portfolio. From ideation to execution, you'll drive our brands' digital presence with bold, engaging content that tells a story and captures attention and engages our guests, in-store and online.

This is a hands-on role ideal for a creative thinker who thrives in a fast-paced, multi-brand environment. You’ll own your projects, bring ideas to life through video, print, graphics, and copy, and keep our social and in-store presence fresh, relevant, and on-brand.

Must be based in Dallas area. Reports directly to Managing Partner/CEO.

Key Responsibilities

• Develop and execute social media strategies from planning to publishing and performance tracking
• Create tailored content across platforms including Instagram, TikTok, Facebook, and X
• Stay ahead of trends and audience behavior to inform content decisions
• Lead creative direction and planning for brand photoshoots
• Write compelling, on-brand copy for social content

• 2+ years of social media content creation experience
• Degree in marketing, communications, journalism, or a related field
• Strong copywriting skills and visual storytelling abilities
• Proficient in Canva and Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro)
• Deep knowledge of platform trends and engagement tactics
• Experience with social scheduling and analytics tools (e.g., Sprout Social, Buffer)
• Self-starter. Highly organized, detail-oriented, and comfortable managing multiple projects from inception to completion
• Collaborative, communicative, and creatively driven
• Must be available for travel to East Texas area from time-to-time for content creation in our restaurants

• Experience with food photography a bonus but not required

• A passion for food and delighting guests a plus