Partnerships Director (Rights Sales)

At Right Formula, we don’t just create partnerships – we create unforgettable experiences. With over 25 years of unmatched expertise, we’re the go-to agency for brands looking to make a powerful impact in motorsport, particularly Formula 1. Our team is driven by passion, creativity, and the desire to help our clients connect with the sport in innovative, authentic, and meaningful ways.

Having grown rapidly, expanding our roster to over 30 global partners, we are now entering an exciting new phase of expansion. We’re seeking an ambitious Partnerships Director to join our dynamic commercial team and drive the next chapter of our success.

This is more than just a role – it’s an opportunity to shape the future of sports marketing within the world’s most exhilarating industry.

• Partnership Sales Strategy -develop and implement a comprehensive sales strategy to attract, secure, and nurture high-value partnerships, positioning Right Formula as the leading agency in the motorsport world.
• Relationship Building - establish and nurture lasting, meaningful relationships with C-suite executives and key decision-makers within partner organisations, ensuring each collaboration creates mutual value and drives long-term success.
• Sales Leadership - lead by example. Set ambitious personal objectives and champion the sales strategy, aiming for new business that propels Right Formula’s continued growth and success.
• Business Development - drive business development initiatives, prospecting, negotiating, and closing major partnership deals while ensuring a robust pipeline of future opportunities for expansion.
• Collaboration - collaborate seamlessly with cross-functional teams including commercial, strategy, marketing, and client servicing to ensure a smooth, unified approach that aligns with our overall business goals.
• Negotiation - take the lead in complex negotiations, shaping partnership terms, contracts, and service level agreements to deliver the best outcomes for our clients.
• Market Research - stay ahead of the curve. Continuously analyse market trends, competitor activity, and new opportunities to refine strategies and drive innovation in partnership development.
• Reporting & Analytics - monitor, track, and report on key sales performance metrics, including pipeline health, closed deals, and actionable insights to inform senior leadership’s strategic decision-making.

• Extensive experience in partnership sales, business development, or related fields with a proven ability to secure and scale high-value deals.
• Demonstrable experience in Formula 1 or another top tier sport would be beneficial
• Demonstrable success in building and growing partnership programmes from the ground up, generating significant revenue growth.
• Strong negotiation, communication, and interpersonal skills, with the ability to build rapport quickly with senior executives.
• In-depth understanding of the sales process, pipeline management, and performance metrics.
• Exceptional strategic thinking with keen commercial acumen to spot and seize new opportunities.
• Experience with CRM tools and leveraging data to drive decision-making in a fast-paced environment.
• A true team player who thrives in a collaborative environment, inspiring and influencing others to deliver outstanding results.

• Competitive salary with performance-based incentives.
• A wide range of company benefits.
• This role would be based in our Battersea office 4 days a week with the option to work from home once a week.