Senior Marketing Manager for an Etsy-selling Coaching Company

About the Company:
The Dylan Jahraus - is a multi-six-figure Etsy seller who has transformed her success into a comprehensive coaching platform for aspiring Etsy entrepreneurs. Her services include private 1:1 coaching, financial planning, team training, and exclusive Etsy resources, all designed to help sellers scale their businesses effectively. The program has empowered over 3,500 Etsy sellers worldwide, while their mission is to provide actionable strategies and personalized support to foster successful Etsy ventures.

About the Role:
We are looking to hire a proactive and driven Senior Marketing Manager who is highly experienced in lead generation, eCommerce, SaaS, and performance marketing. If you’re coming from a personal brand or coaching/courses background, and are a hands-on leader - this role is perfect for you! In this position, you will develop and execute multi-channel marketing initiatives, optimize conversion funnels, and drive measurable business growth. The ideal

candidate has experience managing a small team, overseeing analytics, and leveraging automation tools to scale marketing efforts efficiently.

This is a Full-Time US-based remote role.

We are looking for a Senior Marketing Manager specifically with these requirements:

• 5+ years of generalist experience in marketing management, with a proven track record of driving revenue and business growth.
• Background in personal brands or courses/coaching industry is a must.
• A deep understanding of small business marketing challenges and how to scale effectively is crucial.
• Expertise in lead generation through multi-channel marketing campaigns.
• Background in performance marketing and digital growth strategies within eCommerce or SaaS.
• Strong understanding of KPI tracking, data analytics, and marketing attribution using tools like HubSpot, Segmetrics, Kajabi, and Google Analytics.
• Hands-on experience managing paid advertising across Meta (Facebook & Instagram), Google, LinkedIn, and YouTube Ads, with a proven track record of ROI-driven campaigns.
• Excellent background in social media and email marketing.
• Ability to strategically plan content and marketing initiatives.
• Experience in managing affiliate programs, including recruitment, optimization, and monitoring performance.
• Experience optimizing websites and sales funnels with Showit, WordPress, and Webflow.
• Skilled in team management, project planning, and cross-functional collaboration with sales, customer service, and leadership teams.
• Proficiency in content creation and  graphic design (Canva, Photoshop, Figma, or Adobe).
• Strong organizational skills with experience managing multiple campaigns, teams, and projects simultaneously.

Your responsibility will include (but not limited to):

• Develop and implement integrated marketing campaigns across social media, paid ads, and email marketing to drive lead generation and revenue growth.
• Leverage tools like Segmetrics, HubSpot, Google Analytics, and Kajabi to track and optimize marketing performance.
• Oversee all paid ad campaigns, including Meta (Facebook & Instagram), Google Ads, LinkedIn, and YouTube Ads, ensuring optimized performance and ROI.
• Develop ad creatives, copy, and strategies to maximize engagement and conversions.
• Plan content and marketing campaigns 2-3 months in advance to drive sales calls and company growth.
• Oversee content creation and audience engagement across LinkedIn, Instagram, Facebook, and TikTok.
• Manage and improve website performance using Showit, WordPress, and Webflow to maximize conversion rates.
• Coordinate external contractors, strategic partnerships, and collaborations to enhance marketing reach.
• Manage and scale the affiliate marketing program, including recruiting affiliates, optimizing commissions, and monitoring performance.
• Build and nurture an engaged online community through social engagement strategies and ManyChat automation.
• Oversee daily marketing operations, manage a small team of 5+, and ensure smooth execution of initiatives.
• Utilize HubSpot, Notion, and other workflow automation tools to streamline marketing processes.

Growth Opportunities/Perks:

• Competitive salary aligned with experience.
• Work from anywhere with a results-driven approach to performance.
• Freedom to implement ideas, test new strategies, and lead innovative marketing initiatives.
• Join a dynamic team that values innovation, creativity, and data-driven strategies.
• Work with top-tier professionals, strategic partners, and affiliate networks to expand your marketing expertise.
• Flexible PTO.
• Medical, Dental and Vision (if in US) after 90 days of employment.

This Position Is Perfect For You If…

You’re super organized.
You excel at managing multiple campaigns, deadlines, and analytics without missing a beat. Your ability to plan ahead ensures seamless execution of content, paid ads, and lead generation strategies.

You’re passionate about data-driven marketing.
You thrive on analyzing marketing performance, optimizing conversion funnels, and refining strategies to maximize ROI. You understand the power of automation, analytics, and performance marketing to drive sustainable growth.

You're results-oriented.
You focus on impact, making decisions based on key performance metrics rather than guesswork. Success for you means driving measurable business growth through strategic, well-executed marketing campaigns.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!