Remote PPC Specialist – Contract Position (Food & Beverage Focus)

About Us:
RIO Coffee Syrups is an emerging specialty beverage brand focused on bringing high-quality barista syrups directly to US consumers via e-commerce. We are scaling rapidly and are looking for a highly skilled PPC Specialist with experience managing paid campaigns for food & beverage brands.

This is a fully remote contract role for a proven PPC media buyer who understands the nuances of driving sales in the food & beverage category.

The Role:
You will own paid media execution across multiple platforms (Google Ads, Meta, TikTok, Amazon Sponsored Ads). Your mission: efficiently scale qualified traffic and drive profitable growth through full-funnel paid media strategy and execution.

Key Responsibilities:
• Build, manage, and optimize PPC campaigns across Google, Meta, Amazon Ads (DSP a plus), and TikTok
• Conduct audience research, keyword analysis, creative testing, and bid strategy optimization
• Analyze campaign performance, identify trends, and recommend data-driven optimizations
• Coordinate closely with internal team on creative, landing pages, and CRO testing
• Forecast ad spend, ROAS, and CAC metrics aligned to growth goals
• Provide weekly reporting with actionable insights

Required Qualifications:
• 3+ years of hands-on PPC experience (Google, Meta, Amazon Ads)
• Direct experience running PPC campaigns for food & beverage, CPG, or DTC e-commerce brands
• Strong understanding of full-funnel media buying for consumer products
• Experience with creative testing frameworks and data-driven optimization
• Ability to analyze data and clearly communicate actionable recommendations
• Familiarity with Shopify, Klaviyo, and landing page CRO best practices (a plus)
• Highly organized, self-motivated, and able to work independently

What We’re NOT Looking For:
• Agency account managers with limited hands-on media buying experience
• Generic PPC freelancers without food & beverage or DTC experience
• Corporate brand marketers without direct performance media buying experience

Compensation:
Hourly or monthly retainer — commensurate with experience and performance.

Job Type: Contract

Pay: $36.00 – $45.00 per hour

Expected hours: 10 – 40 per week

Benefits:
• Flexible schedule

Schedule:
• Choose your own hours

Work Location: Remote